Reevaluating personalization in AI-powered service chatbots: A study on identity matching via few-shot learning
This study explores the potential of AI-based few-shot learning in creating distinct service chatbot identities (i.e., based on gender and personality). Further, it examines the impact of customer-chatbot identity congruity on perceived enjoyment, usefulness, ease of use, and future chatbot usage in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Computers in Human Behavior: Artificial Humans |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2949882125000106 |
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