Motivations and their influence on loyalty in food festivals

Motivations and their influence on loyalty in food festivals

Food festivals are significant because they impact the growth of new businesses, the production of revenue for the government, the marketing of the tourist destination, and the development of the destination’s image. The present demand study is one of the first related to festivals in a Muslim popul...

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Bibliographic Details
Main Authors: Mauricio Carvache-Franco, Tahani Hassan, Orly Carvache-Franco, Lidija Bagarić, Wilmer Carvache-Franco
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Arts & Humanities
Subjects:
Marketing
gastronomy
development
culture
tourism
Events
Online Access:https://www.tandfonline.com/doi/10.1080/23311983.2025.2483581
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