The application of the motivation-opportunity-ability model in predicting green entrepreneurial behavior of farmers
The escalating environmental challenges linked to climate change, excessive resource consumption, biodiversity loss, and sustainability issues are largely human-driven, influenced significantly by the practices of business owners. Addressing these challenges necessitates behavioral shifts towards gr...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825004654 |
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