Digital marketing's impact on consumer trust and purchasing decisions for makeover cosmetics on shopee
With the increasing complexity of business today, competition in the e-commerce sector is becoming increasingly fierce. One major challenge faced by businesses is declining sales trends and difficulties in building consumer trust on e-commerce platforms. To address this, companies leverage digital m...
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| Format: | Article |
| Language: | English |
| Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2024-09-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/4771 |
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