The application and influence of online marketing in brand communication: A case study of Starbucks
In recent years, with the rapid development of network technology and the improvement of people’s living standards, people use the Internet more and more frequently, and use the Internet to study, work and live. The Internet has become a popular sales channel, and more and more new brands hope to ex...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02005.pdf |
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