How Does the Relevance of Firm-Generated Content to Products Affect Consumer Brand Attitudes?
Despite the growing importance of firm-generated content (FGC) on social platforms, the effect of its relevance to products on consumer brand attitudes remains underexplored. As digital platforms increasingly influence consumer decision-making, this study investigates how the relevance of FGC to pro...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/1/19 |
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