Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants?

Consumer demand for environmentally friendly products has increased, and consumers are willing to pay more for environmentally friendly fruit-producing plants. With the increased demand, however, the number and variety of eco-labels describing the environmentally friendly qualities of plants has al...

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Bibliographic Details
Main Authors: Hayk Khachatryan, Alicia Rihn, Xuan Wei
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2020-02-01
Series:EDIS
Online Access:https://journals.flvc.org/edis/article/view/116039
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