Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants?
Consumer demand for environmentally friendly products has increased, and consumers are willing to pay more for environmentally friendly fruit-producing plants. With the increased demand, however, the number and variety of eco-labels describing the environmentally friendly qualities of plants has al...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2020-02-01
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| Series: | EDIS |
| Online Access: | https://journals.flvc.org/edis/article/view/116039 |
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| _version_ | 1823868627802128384 |
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| author | Hayk Khachatryan Alicia Rihn Xuan Wei |
| author_facet | Hayk Khachatryan Alicia Rihn Xuan Wei |
| author_sort | Hayk Khachatryan |
| collection | DOAJ |
| description |
Consumer demand for environmentally friendly products has increased, and consumers are willing to pay more for environmentally friendly fruit-producing plants. With the increased demand, however, the number and variety of eco-labels describing the environmentally friendly qualities of plants has also increased, which could confuse consumers and decrease label effectiveness. Previous studies found that well-designed eco-labels improve consumer understanding, clarity, and choice. This 6-page fact sheet written by Hayk Khachatryan, Alicia Rihn, and Xuan Wei and published by the UF/IFAS Food and Resource Economics Department summarizes a study that addressed how different eco-label formats (text vs. logo) impact consumer visual attention, preferences, and valuations of fruit-producing plants.
https://edis.ifas.ufl.edu/fe1074
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| format | Article |
| id | doaj-art-2596ae00bf4847e9bd0c0e3b1eeec620 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2020-02-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-2596ae00bf4847e9bd0c0e3b1eeec6202025-02-08T05:49:16ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092020-02-0120201Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants?Hayk Khachatryan0https://orcid.org/0000-0003-2387-3624Alicia Rihn1Xuan Wei2University of FloridaUniversity of FloridaUniversity of Florida Consumer demand for environmentally friendly products has increased, and consumers are willing to pay more for environmentally friendly fruit-producing plants. With the increased demand, however, the number and variety of eco-labels describing the environmentally friendly qualities of plants has also increased, which could confuse consumers and decrease label effectiveness. Previous studies found that well-designed eco-labels improve consumer understanding, clarity, and choice. This 6-page fact sheet written by Hayk Khachatryan, Alicia Rihn, and Xuan Wei and published by the UF/IFAS Food and Resource Economics Department summarizes a study that addressed how different eco-label formats (text vs. logo) impact consumer visual attention, preferences, and valuations of fruit-producing plants. https://edis.ifas.ufl.edu/fe1074 https://journals.flvc.org/edis/article/view/116039 |
| spellingShingle | Hayk Khachatryan Alicia Rihn Xuan Wei Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants? EDIS |
| title | Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants? |
| title_full | Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants? |
| title_fullStr | Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants? |
| title_full_unstemmed | Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants? |
| title_short | Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants? |
| title_sort | does eco label format influence consumers valuation of fruit producing plants |
| url | https://journals.flvc.org/edis/article/view/116039 |
| work_keys_str_mv | AT haykkhachatryan doesecolabelformatinfluenceconsumersvaluationoffruitproducingplants AT aliciarihn doesecolabelformatinfluenceconsumersvaluationoffruitproducingplants AT xuanwei doesecolabelformatinfluenceconsumersvaluationoffruitproducingplants |