Does Eco-label Format Influence Consumers’ Valuation of Fruit-Producing Plants?
Consumer demand for environmentally friendly products has increased, and consumers are willing to pay more for environmentally friendly fruit-producing plants. With the increased demand, however, the number and variety of eco-labels describing the environmentally friendly qualities of plants has al...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2020-02-01
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| Series: | EDIS |
| Online Access: | https://journals.flvc.org/edis/article/view/116039 |
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| Summary: | Consumer demand for environmentally friendly products has increased, and consumers are willing to pay more for environmentally friendly fruit-producing plants. With the increased demand, however, the number and variety of eco-labels describing the environmentally friendly qualities of plants has also increased, which could confuse consumers and decrease label effectiveness. Previous studies found that well-designed eco-labels improve consumer understanding, clarity, and choice. This 6-page fact sheet written by Hayk Khachatryan, Alicia Rihn, and Xuan Wei and published by the UF/IFAS Food and Resource Economics Department summarizes a study that addressed how different eco-label formats (text vs. logo) impact consumer visual attention, preferences, and valuations of fruit-producing plants.
https://edis.ifas.ufl.edu/fe1074
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| ISSN: | 2576-0009 |