Consumer attitudes and olive oil acceptance: the traditional consumer

In order to investigate extra virgin olive oil acceptance, preference tests were carried out on two olive oil consumer groups, representative of two different cultures and traditions. The first consumer group consisted of 20 South Italian families from Potenza. The second group consisted of 152 Nor...

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Main Authors: Ella Pagliarini, Mario Bertuccioli, Silvia Abba
Format: Article
Language:English
Published: Consejo Superior de Investigaciones Científicas 1994-04-01
Series:Grasas y Aceites
Subjects:
Online Access:https://grasasyaceites.revistas.csic.es/index.php/grasasyaceites/article/view/964
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author Ella Pagliarini
Mario Bertuccioli
Silvia Abba
author_facet Ella Pagliarini
Mario Bertuccioli
Silvia Abba
author_sort Ella Pagliarini
collection DOAJ
description In order to investigate extra virgin olive oil acceptance, preference tests were carried out on two olive oil consumer groups, representative of two different cultures and traditions. The first consumer group consisted of 20 South Italian families from Potenza. The second group consisted of 152 Northern Individual consumers tested in Milan. These tests were carried out on 6 oils (2 Greek, 2 Spanish and 2 Italian) produced during the 1992-93 season. Similar methods were employed in both tests but they were carried out under completely different environmental conditions. For our testing of the 20 families we tried to ensure that the consumption conditions remained as traditional as possible. On the contrary, the test carried out on the 152 consumers was more standardized and allowed a direct comparison between the samples. The responses to preference tests were processed using the PREFMAP statistical method. The preferences of Southern Italian consumers are sharply differentiated: what is considered to be optimal for a consumer may be unacceptable for another one. Whereas the preferences expressed by the consumers of a city in Northern Italy is more homogeneous.Therefore, for both Southern and Northern Italian consumers, the sensory profile of extra virgin olive oil should be programmed and standardized. This allows maximum acceptability to be obtained and consumer expectations to be fulfilled.
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spelling doaj-art-255e3834d3de43a7818ff2c7d3c5763a2025-08-20T02:23:27ZengConsejo Superior de Investigaciones CientíficasGrasas y Aceites0017-34951988-42141994-04-01451-210.3989/gya.1994.v45.i1-2.964947Consumer attitudes and olive oil acceptance: the traditional consumerElla Pagliarini0Mario Bertuccioli1Silvia Abba2DISTAM, Sezione Tecnologie Alimentan MilanUniversitá degli Studi della Basilicata, PotenzaBiagini FSD, Lucca In order to investigate extra virgin olive oil acceptance, preference tests were carried out on two olive oil consumer groups, representative of two different cultures and traditions. The first consumer group consisted of 20 South Italian families from Potenza. The second group consisted of 152 Northern Individual consumers tested in Milan. These tests were carried out on 6 oils (2 Greek, 2 Spanish and 2 Italian) produced during the 1992-93 season. Similar methods were employed in both tests but they were carried out under completely different environmental conditions. For our testing of the 20 families we tried to ensure that the consumption conditions remained as traditional as possible. On the contrary, the test carried out on the 152 consumers was more standardized and allowed a direct comparison between the samples. The responses to preference tests were processed using the PREFMAP statistical method. The preferences of Southern Italian consumers are sharply differentiated: what is considered to be optimal for a consumer may be unacceptable for another one. Whereas the preferences expressed by the consumers of a city in Northern Italy is more homogeneous.Therefore, for both Southern and Northern Italian consumers, the sensory profile of extra virgin olive oil should be programmed and standardized. This allows maximum acceptability to be obtained and consumer expectations to be fulfilled. https://grasasyaceites.revistas.csic.es/index.php/grasasyaceites/article/view/964AcceptanceConsumerVirgin olive oil
spellingShingle Ella Pagliarini
Mario Bertuccioli
Silvia Abba
Consumer attitudes and olive oil acceptance: the traditional consumer
Grasas y Aceites
Acceptance
Consumer
Virgin olive oil
title Consumer attitudes and olive oil acceptance: the traditional consumer
title_full Consumer attitudes and olive oil acceptance: the traditional consumer
title_fullStr Consumer attitudes and olive oil acceptance: the traditional consumer
title_full_unstemmed Consumer attitudes and olive oil acceptance: the traditional consumer
title_short Consumer attitudes and olive oil acceptance: the traditional consumer
title_sort consumer attitudes and olive oil acceptance the traditional consumer
topic Acceptance
Consumer
Virgin olive oil
url https://grasasyaceites.revistas.csic.es/index.php/grasasyaceites/article/view/964
work_keys_str_mv AT ellapagliarini consumerattitudesandoliveoilacceptancethetraditionalconsumer
AT mariobertuccioli consumerattitudesandoliveoilacceptancethetraditionalconsumer
AT silviaabba consumerattitudesandoliveoilacceptancethetraditionalconsumer