Evaluation of Spam Impact on Arabic Websites Popularity

The expansion of the Web and its information in all aspects of life raises the concern of how to trust information published on the Web especially in cases where publisher may not be known. Websites strive to be more popular and make themselves visible to search engines and eventually to users. Webs...

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Main Authors: Mohammed N. Al-Kabi, Izzat M. Alsmadi, Heider A. Wahsheh
Format: Article
Language:English
Published: Springer 2015-04-01
Series:Journal of King Saud University: Computer and Information Sciences
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S1319157815000245
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author Mohammed N. Al-Kabi
Izzat M. Alsmadi
Heider A. Wahsheh
author_facet Mohammed N. Al-Kabi
Izzat M. Alsmadi
Heider A. Wahsheh
author_sort Mohammed N. Al-Kabi
collection DOAJ
description The expansion of the Web and its information in all aspects of life raises the concern of how to trust information published on the Web especially in cases where publisher may not be known. Websites strive to be more popular and make themselves visible to search engines and eventually to users. Website popularity can be measured using several metrics such as the Web traffic (e.g. Website: visitors’ number and visited page number). A link or page popularity refers to the total number of hyperlinks referring to a certain Web page. In this study, several top ranked Arabic Websites are selected for evaluating possible Web spam behavior. Websites use spam techniques to boost their ranks within Search Engine Results Page (SERP). Results of this study showed that some of these popular Websites are using techniques that are considered spam techniques according to Search Engine Optimization guidelines.
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institution Kabale University
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language English
publishDate 2015-04-01
publisher Springer
record_format Article
series Journal of King Saud University: Computer and Information Sciences
spelling doaj-art-2541fba0dc8c4ee181b22706ca3941642025-08-20T03:52:25ZengSpringerJournal of King Saud University: Computer and Information Sciences1319-15782015-04-0127222222910.1016/j.jksuci.2014.04.005Evaluation of Spam Impact on Arabic Websites PopularityMohammed N. Al-Kabi0Izzat M. Alsmadi1Heider A. Wahsheh2Faculty of Sciences and IT, Zarqa University, Zarqa, JordanComputer Science Department, Boise State University, Boise, ID 83725, USAComputer Science Department, College of Computer Science, King Khalid University, Abha, Saudi ArabiaThe expansion of the Web and its information in all aspects of life raises the concern of how to trust information published on the Web especially in cases where publisher may not be known. Websites strive to be more popular and make themselves visible to search engines and eventually to users. Website popularity can be measured using several metrics such as the Web traffic (e.g. Website: visitors’ number and visited page number). A link or page popularity refers to the total number of hyperlinks referring to a certain Web page. In this study, several top ranked Arabic Websites are selected for evaluating possible Web spam behavior. Websites use spam techniques to boost their ranks within Search Engine Results Page (SERP). Results of this study showed that some of these popular Websites are using techniques that are considered spam techniques according to Search Engine Optimization guidelines.http://www.sciencedirect.com/science/article/pii/S1319157815000245Web metricsWeb spamLink spamArabic Web spamIn-linkOut-link
spellingShingle Mohammed N. Al-Kabi
Izzat M. Alsmadi
Heider A. Wahsheh
Evaluation of Spam Impact on Arabic Websites Popularity
Journal of King Saud University: Computer and Information Sciences
Web metrics
Web spam
Link spam
Arabic Web spam
In-link
Out-link
title Evaluation of Spam Impact on Arabic Websites Popularity
title_full Evaluation of Spam Impact on Arabic Websites Popularity
title_fullStr Evaluation of Spam Impact on Arabic Websites Popularity
title_full_unstemmed Evaluation of Spam Impact on Arabic Websites Popularity
title_short Evaluation of Spam Impact on Arabic Websites Popularity
title_sort evaluation of spam impact on arabic websites popularity
topic Web metrics
Web spam
Link spam
Arabic Web spam
In-link
Out-link
url http://www.sciencedirect.com/science/article/pii/S1319157815000245
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