TACIT COLLUSION UNDER COMPETITION LAW: PRICING ALGORITHMS

A great level of transparency, resulting from data sharing (exchange of information), combined with use of algorithms may lead to reciprocal price or production control by competitors. Algorithms eliminate elements of spontaneity in market and may result in supracompetitive prices. But the collusive...

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Main Author: Stella Solernou SANZ
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2021-05-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:http://cks.univnt.ro/download/cks_2021_articles%252F2_private_law%252FCKS_2021_PRIVATE_LAW_019.pdf
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author Stella Solernou SANZ
author_facet Stella Solernou SANZ
author_sort Stella Solernou SANZ
collection DOAJ
description A great level of transparency, resulting from data sharing (exchange of information), combined with use of algorithms may lead to reciprocal price or production control by competitors. Algorithms eliminate elements of spontaneity in market and may result in supracompetitive prices. But the collusive effect can also occur even if economic operators do not have this intention. Not always there is an express or implied agreement that fits within the concept of "restriction of competition", as traditionally delimited by European case law in the sense that companies agree to eliminate their independence or freedom to defining their business strategy. In these cases, there may not even have been any concerted practice; each operator, using specific algorithms, which observe and analyse competitors' historical price data, sets its own prices and determines those of rivals. According to the European Commission, in the context of e-commerce, European retailers are already starting to set their prices on the basis of those set by their competitors, using automatic computer developments. In this way it unilaterally provokes collusion (higher prices). This makes it difficult to apply article 101 TFEU, since it requires some kind of concerted practice involving the idea of agreement. It is necessary to analyse whether it is possible to reinterpret the rule in such a way as to include the phenomenon of tacit collusion.
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spelling doaj-art-24d7b7b7b260473194240dbb7f1c48be2025-01-02T06:43:49ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962021-05-01141272276TACIT COLLUSION UNDER COMPETITION LAW: PRICING ALGORITHMSStella Solernou SANZ0Associate Professor in Commercial Law, PhD, Faculty of Law, University of Deusto (Spain), (e-mail: stella.solernou@deusto.es)A great level of transparency, resulting from data sharing (exchange of information), combined with use of algorithms may lead to reciprocal price or production control by competitors. Algorithms eliminate elements of spontaneity in market and may result in supracompetitive prices. But the collusive effect can also occur even if economic operators do not have this intention. Not always there is an express or implied agreement that fits within the concept of "restriction of competition", as traditionally delimited by European case law in the sense that companies agree to eliminate their independence or freedom to defining their business strategy. In these cases, there may not even have been any concerted practice; each operator, using specific algorithms, which observe and analyse competitors' historical price data, sets its own prices and determines those of rivals. According to the European Commission, in the context of e-commerce, European retailers are already starting to set their prices on the basis of those set by their competitors, using automatic computer developments. In this way it unilaterally provokes collusion (higher prices). This makes it difficult to apply article 101 TFEU, since it requires some kind of concerted practice involving the idea of agreement. It is necessary to analyse whether it is possible to reinterpret the rule in such a way as to include the phenomenon of tacit collusion.http://cks.univnt.ro/download/cks_2021_articles%252F2_private_law%252FCKS_2021_PRIVATE_LAW_019.pdfpricing algorithmsrestriction of competitiontacit collusion
spellingShingle Stella Solernou SANZ
TACIT COLLUSION UNDER COMPETITION LAW: PRICING ALGORITHMS
Challenges of the Knowledge Society
pricing algorithms
restriction of competition
tacit collusion
title TACIT COLLUSION UNDER COMPETITION LAW: PRICING ALGORITHMS
title_full TACIT COLLUSION UNDER COMPETITION LAW: PRICING ALGORITHMS
title_fullStr TACIT COLLUSION UNDER COMPETITION LAW: PRICING ALGORITHMS
title_full_unstemmed TACIT COLLUSION UNDER COMPETITION LAW: PRICING ALGORITHMS
title_short TACIT COLLUSION UNDER COMPETITION LAW: PRICING ALGORITHMS
title_sort tacit collusion under competition law pricing algorithms
topic pricing algorithms
restriction of competition
tacit collusion
url http://cks.univnt.ro/download/cks_2021_articles%252F2_private_law%252FCKS_2021_PRIVATE_LAW_019.pdf
work_keys_str_mv AT stellasolernousanz tacitcollusionundercompetitionlawpricingalgorithms