Company Slogan and a Vivid Image of a Trademark - as Main Components of a Strong Brand
Among other methods, good brand managers always affect clients and strengthen their fidelity to the brand by means of company advertising slogans and vivid images associated with this brand. Slogans may function as useful “levers” or “hooks” helping clients to understand the essence of a trademark a...
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Economic Studies of Moldova (AESM), Center for Studies in European Integration
2015-12-01
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| Series: | Eastern European Journal of Regional Studies |
| Subjects: | |
| Online Access: | http://www.csei.ase.md/journal/files/issue_12/EEJRS_0102_BEL.pdf |
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