The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling
The objective of this study is to apply the cocreation initiative as a marketing tool in the context of university undergraduate programs. Considering that cocreation is a practice that involves stakeholders in different phases of product production or service, this research analyzes the interaction...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Wiley
2016-01-01
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| Series: | Abstract and Applied Analysis |
| Online Access: | http://dx.doi.org/10.1155/2016/3729791 |
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| author | Odette Pantoja Díaz Gabriela Ribes-Giner María Rosario Perello-Marin |
| author_facet | Odette Pantoja Díaz Gabriela Ribes-Giner María Rosario Perello-Marin |
| author_sort | Odette Pantoja Díaz |
| collection | DOAJ |
| description | The objective of this study is to apply the cocreation initiative as a marketing tool in the context of university undergraduate programs. Considering that cocreation is a practice that involves stakeholders in different phases of product production or service, this research analyzes the interactions between some of the factors during the cocreation process as students collaborate with the university. These factors are participation, communication, cocreation, and satisfaction, and this study focuses on how they fuse together at the moment of cocreation. After a literature review, which supplied the basis for creating a model, we used exploratory and confirmatory factor analysis and structural equation modeling to validate the hypothesized relations between the variables; finally, the proposed cocreation model was verified. The results could empower academic institutions to develop managerial strategies in order to increase students’ collaboration and satisfaction. |
| format | Article |
| id | doaj-art-24ab937c1dc44db087827a515b33e3a4 |
| institution | Kabale University |
| issn | 1085-3375 1687-0409 |
| language | English |
| publishDate | 2016-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Abstract and Applied Analysis |
| spelling | doaj-art-24ab937c1dc44db087827a515b33e3a42025-02-03T06:07:22ZengWileyAbstract and Applied Analysis1085-33751687-04092016-01-01201610.1155/2016/37297913729791The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation ModelingOdette Pantoja Díaz0Gabriela Ribes-Giner1María Rosario Perello-Marin2Facultad de Administración y Dirección de Empresas, Universidad Politécnica de Valencia, Camino de Vera, s/n, 46022 Valencia, SpainFacultad de Administración y Dirección de Empresas, Universidad Politécnica de Valencia, Camino de Vera, s/n, 46022 Valencia, SpainFacultad de Administración y Dirección de Empresas, Universidad Politécnica de Valencia, Camino de Vera, s/n, 46022 Valencia, SpainThe objective of this study is to apply the cocreation initiative as a marketing tool in the context of university undergraduate programs. Considering that cocreation is a practice that involves stakeholders in different phases of product production or service, this research analyzes the interactions between some of the factors during the cocreation process as students collaborate with the university. These factors are participation, communication, cocreation, and satisfaction, and this study focuses on how they fuse together at the moment of cocreation. After a literature review, which supplied the basis for creating a model, we used exploratory and confirmatory factor analysis and structural equation modeling to validate the hypothesized relations between the variables; finally, the proposed cocreation model was verified. The results could empower academic institutions to develop managerial strategies in order to increase students’ collaboration and satisfaction.http://dx.doi.org/10.1155/2016/3729791 |
| spellingShingle | Odette Pantoja Díaz Gabriela Ribes-Giner María Rosario Perello-Marin The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling Abstract and Applied Analysis |
| title | The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling |
| title_full | The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling |
| title_fullStr | The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling |
| title_full_unstemmed | The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling |
| title_short | The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling |
| title_sort | impact of cocreation on the student satisfaction analysis through structural equation modeling |
| url | http://dx.doi.org/10.1155/2016/3729791 |
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