GPTs and digital superintermediaries: dynamics, dilemmas, dangers of generative AI – a conceptual framework
The arms race in generative artificial intelligence and artificial intelligence has transformed digital markets, with artificial-intelligence-powered platforms projected to drive market growth to nearly $740 billion by 2030. However, scholarly understanding of how these technologies affect platform...
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| Language: | English |
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University of Johannesburg
2025-05-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/3140 |
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| author | Caroline Azionya |
| author_facet | Caroline Azionya |
| author_sort | Caroline Azionya |
| collection | DOAJ |
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The arms race in generative artificial intelligence and artificial intelligence has transformed digital markets, with artificial-intelligence-powered platforms projected to drive market growth to nearly $740 billion by 2030. However, scholarly understanding of how these technologies affect platform competition remains limited. This article explores how generative pre-trained transformers influence digital superintermediaries’ market power and examines whether generative artificial intelligence capabilities reinforce or challenge existing platform dominance. Using a conceptual literature analysis of platforms and artificial intelligence development patterns, the research uncovers a critical paradox: While generative pre-trained transformers represent revolutionary advancement, they create novel forms of artificial intelligence market concentration. The findings reveal how digital superintermediaries leverage artificial-intelligence-powered platforms through control over computational resources and data access, creating self-reinforcing cycles of artificial intelligence capability enhancement. This research demonstrates how artificial intelligence capabilities, particularly generative pre-trained transformers, create new mechanisms of market power consolidation, suggesting the need for innovative regulatory approaches that address the unique characteristics of generative artificial-intelligence-enhanced digital multisided platforms.
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| format | Article |
| id | doaj-art-247ced2fe69a4c87bbd3b23e73d38092 |
| institution | OA Journals |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-247ced2fe69a4c87bbd3b23e73d380922025-08-20T02:12:46ZengUniversity of JohannesburgCommunicare0259-00692957-79502025-05-0144110.36615/wfx19633GPTs and digital superintermediaries: dynamics, dilemmas, dangers of generative AI – a conceptual frameworkCaroline Azionya0https://orcid.org/0000-0003-1051-274XUniversity of Johannesburg The arms race in generative artificial intelligence and artificial intelligence has transformed digital markets, with artificial-intelligence-powered platforms projected to drive market growth to nearly $740 billion by 2030. However, scholarly understanding of how these technologies affect platform competition remains limited. This article explores how generative pre-trained transformers influence digital superintermediaries’ market power and examines whether generative artificial intelligence capabilities reinforce or challenge existing platform dominance. Using a conceptual literature analysis of platforms and artificial intelligence development patterns, the research uncovers a critical paradox: While generative pre-trained transformers represent revolutionary advancement, they create novel forms of artificial intelligence market concentration. The findings reveal how digital superintermediaries leverage artificial-intelligence-powered platforms through control over computational resources and data access, creating self-reinforcing cycles of artificial intelligence capability enhancement. This research demonstrates how artificial intelligence capabilities, particularly generative pre-trained transformers, create new mechanisms of market power consolidation, suggesting the need for innovative regulatory approaches that address the unique characteristics of generative artificial-intelligence-enhanced digital multisided platforms. https://journals.uj.ac.za/index.php/jcsa/article/view/3140Artificial intelligence AI market concentrationAI-powered platformsdigital superintermediariesgenerative AIgenerative pre-trained transformers (GPTs) |
| spellingShingle | Caroline Azionya GPTs and digital superintermediaries: dynamics, dilemmas, dangers of generative AI – a conceptual framework Communicare Artificial intelligence AI market concentration AI-powered platforms digital superintermediaries generative AI generative pre-trained transformers (GPTs) |
| title | GPTs and digital superintermediaries: dynamics, dilemmas, dangers of generative AI – a conceptual framework |
| title_full | GPTs and digital superintermediaries: dynamics, dilemmas, dangers of generative AI – a conceptual framework |
| title_fullStr | GPTs and digital superintermediaries: dynamics, dilemmas, dangers of generative AI – a conceptual framework |
| title_full_unstemmed | GPTs and digital superintermediaries: dynamics, dilemmas, dangers of generative AI – a conceptual framework |
| title_short | GPTs and digital superintermediaries: dynamics, dilemmas, dangers of generative AI – a conceptual framework |
| title_sort | gpts and digital superintermediaries dynamics dilemmas dangers of generative ai a conceptual framework |
| topic | Artificial intelligence AI market concentration AI-powered platforms digital superintermediaries generative AI generative pre-trained transformers (GPTs) |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/3140 |
| work_keys_str_mv | AT carolineazionya gptsanddigitalsuperintermediariesdynamicsdilemmasdangersofgenerativeaiaconceptualframework |