THE TREND IN MANAGEMENT – DIGITAL MANAGEMENT AND HOW IT IS IMPLEMENTED BY NATIONAL AND INTERNATIONAL SMES
The management represents the art of creating, maintaining and developing: businesses, managers, employees and their work. The trend in management will follow the trend of today's life, which is lived in an increasingly digitalized environment. Our professional and personal development, wor...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2025-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2025-01/12_Borcosi.pdf |
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| Summary: | The management represents the art of creating, maintaining and developing: businesses, managers, employees and their
work. The trend in management will follow the trend of today's life, which is lived in an increasingly digitalized environment. Our
professional and personal development, work activity is increasingly influenced by digital technologies. Digitalization, the
implementation of digital technologies will require employees who have more and more skills in the digital field and who are
increasingly better trained. Thus, school will be increasingly important. It was mistakenly believed that with the introduction of
technologies (today we are talking mainly about the use of digital technologies), they will replace human work, which did not
happen in reality. All technologies are just tools for employees to become more efficient, the business to be more profitable,
employees to be increasingly trained, and their work to become easier to do and in a shorter time. There is a great interest in
integrated of all technologies, because these are real tools to obtain as many advantages as possible in as little time as possible and
use as fewer resources as possible. We have fast internet connections, increasingly powerful computers; cloud computing, artificial
intelligence, these being among the most important digital tools, which can be capitalized on in today's digital era. Management is a
living organism, which, living in today's times, adapts to the current increasingly digitalized environment. Thus, it tends to digitize
itself more and more in its activity by using digital tools such as: artificial intelligence, cloud computing, the internet, the computer,
for forecasting activities, for developing strategies, for planning activities, for human resources management, for planning
production, for risk management, etc. The paper presents the current characteristics of the digital environment, in which we live, but
also what are the characteristics of digital management. SMEs and their importance for the economy and society are also
presented, along with the ways of implementing digital management by Romanian SMEs and by SMEs at an international level. The
paper ends with conclusions and proposed research topics for the future, inspired by the theme presented in this paper. |
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| ISSN: | 1844-7007 2344-3685 |