Pengaruh Celebrity Endorser dan Citra Merek Terhadap Keputusan Pembelian Produk Lipstik Pixy (Studi Mahasiswi Manajemen 2017 Universitas Buana Perjuangan Karawang)
A B S T R A C T One of the local cosmetic industries, namely Pixy, uses its product promotion through Celebrity Endorser on Instagram. The brand image owned by Pixy has a good image that makes consumers decide to buy Pixy products. This study aims to: (identify and analyze and explain the corel...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Buana Perjuangan Karawang
2023-05-01
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| Series: | Jurnal Manajemen dan Bisnis Kreatif |
| Online Access: | http://103.174.114.164/index.php/Manajemen/article/view/5318 |
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