Co-movement forecasting between consumer sentiment and stock price in e-commerce platforms using complex network and entropy optimization

Stock price and consumer sentiment consistently serve as pivotal economic indicators for the performance and growth of e-commerce enterprises. It is essential to comprehend and forecast the co-movement between the two to inform financing and investment decision-making effectively. Prior research has...

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Main Authors: Mingyue Wang, Rui Kong, Jianfu Luo, Wenjing Hao
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-03-01
Series:Frontiers in Physics
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fphy.2025.1557361/full
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author Mingyue Wang
Rui Kong
Rui Kong
Jianfu Luo
Wenjing Hao
author_facet Mingyue Wang
Rui Kong
Rui Kong
Jianfu Luo
Wenjing Hao
author_sort Mingyue Wang
collection DOAJ
description Stock price and consumer sentiment consistently serve as pivotal economic indicators for the performance and growth of e-commerce enterprises. It is essential to comprehend and forecast the co-movement between the two to inform financing and investment decision-making effectively. Prior research has focused on predicting individual indicators, but not much of them attempt to forecast their co-movement. We propose a novel Rule Combination based on Bivariate Co-movement Network (RC-BCN) approach for bivariate co-movement forecasting. Bivariate co-movement features extracted utilizing the BCN’s topological nature instruct the entropy optimization in order to enhance the RC-BCN’s predictions. We conduct four sets of experiments on 1,135 data sets from JD.com between 2018 and 2022, where consumer sentiment is measured using text sentiment analysis of online reviews. The results indicate that RC-BCN’s prediction accuracy reaches at most 91% under distortion preference and is improved by 18% compared without entropy optimization. This study highlights the value of complex network and entropy theory in forecasting bivariate co-movement for e-commerce enterprises.
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id doaj-art-242f8b31daeb4fff8d8609bc10be68e9
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issn 2296-424X
language English
publishDate 2025-03-01
publisher Frontiers Media S.A.
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series Frontiers in Physics
spelling doaj-art-242f8b31daeb4fff8d8609bc10be68e92025-08-20T02:57:32ZengFrontiers Media S.A.Frontiers in Physics2296-424X2025-03-011310.3389/fphy.2025.15573611557361Co-movement forecasting between consumer sentiment and stock price in e-commerce platforms using complex network and entropy optimizationMingyue Wang0Rui Kong1Rui Kong2Jianfu Luo3Wenjing Hao4School of Economics and Management, China University of Geosciences, Beijing, ChinaSchool of Economics and Management, China University of Geosciences, Beijing, ChinaKey Laboratory on Resources and Environment Capacity under Ministry of Land and Resources of People’s Republic of China, Beijing, ChinaSchool of Engineering, Hulunbuir University, Hailar, Inner Mongolia, ChinaSchool of Economics and Management, China University of Geosciences, Beijing, ChinaStock price and consumer sentiment consistently serve as pivotal economic indicators for the performance and growth of e-commerce enterprises. It is essential to comprehend and forecast the co-movement between the two to inform financing and investment decision-making effectively. Prior research has focused on predicting individual indicators, but not much of them attempt to forecast their co-movement. We propose a novel Rule Combination based on Bivariate Co-movement Network (RC-BCN) approach for bivariate co-movement forecasting. Bivariate co-movement features extracted utilizing the BCN’s topological nature instruct the entropy optimization in order to enhance the RC-BCN’s predictions. We conduct four sets of experiments on 1,135 data sets from JD.com between 2018 and 2022, where consumer sentiment is measured using text sentiment analysis of online reviews. The results indicate that RC-BCN’s prediction accuracy reaches at most 91% under distortion preference and is improved by 18% compared without entropy optimization. This study highlights the value of complex network and entropy theory in forecasting bivariate co-movement for e-commerce enterprises.https://www.frontiersin.org/articles/10.3389/fphy.2025.1557361/fullconsumer sentimentstock pricebivariate co-movement networkentropy optimizationtext sentiment analysis
spellingShingle Mingyue Wang
Rui Kong
Rui Kong
Jianfu Luo
Wenjing Hao
Co-movement forecasting between consumer sentiment and stock price in e-commerce platforms using complex network and entropy optimization
Frontiers in Physics
consumer sentiment
stock price
bivariate co-movement network
entropy optimization
text sentiment analysis
title Co-movement forecasting between consumer sentiment and stock price in e-commerce platforms using complex network and entropy optimization
title_full Co-movement forecasting between consumer sentiment and stock price in e-commerce platforms using complex network and entropy optimization
title_fullStr Co-movement forecasting between consumer sentiment and stock price in e-commerce platforms using complex network and entropy optimization
title_full_unstemmed Co-movement forecasting between consumer sentiment and stock price in e-commerce platforms using complex network and entropy optimization
title_short Co-movement forecasting between consumer sentiment and stock price in e-commerce platforms using complex network and entropy optimization
title_sort co movement forecasting between consumer sentiment and stock price in e commerce platforms using complex network and entropy optimization
topic consumer sentiment
stock price
bivariate co-movement network
entropy optimization
text sentiment analysis
url https://www.frontiersin.org/articles/10.3389/fphy.2025.1557361/full
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