How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags
The current researcher discusses that the influence of e-service quality, customer ratings, and customer engagement in purchasing decisions affects the local retail production of Flickabags. And the researcher's question is whether e-service quality, customer ratings, and engagement influence e...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Trunojoyo Madura
2023-08-01
|
| Series: | Jurnal Pamator |
| Subjects: | |
| Online Access: | https://journal.trunojoyo.ac.id/pamator/article/view/20868 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850117648092758016 |
|---|---|
| author | Selvia Rachmawati Rita Ambarwati Herlinda Maya Kumala Sari |
| author_facet | Selvia Rachmawati Rita Ambarwati Herlinda Maya Kumala Sari |
| author_sort | Selvia Rachmawati |
| collection | DOAJ |
| description | The current researcher discusses that the influence of e-service quality, customer ratings, and customer engagement in purchasing decisions affects the local retail production of Flickabags. And the researcher's question is whether e-service quality, customer ratings, and engagement influence e-commerce purchasing decisions. This researcher aims to identify marketing strategies to help deal with similar product competition from this local retail business, which focuses on service quality and information spread through its e-service quality as well as feedback from seller and buyer relationships. This research method uses a quantitative research model. The population obtained in this study is retail business e-commerce customers in the Sidoarjo district. The sampling technique in this study used a random sampling technique. The data collection technique in this study was a Google form questionnaire to the community in the Sidoarjo Regency area. The number of samples is determined based on calculations using the Cochran formula. Based on the output of SPSS, it is known that the significance value is 0.000 0.05, which simultaneously affects Y. And the F value calculated using table F is 130.108 F table 2.70 so that the results obtained are accepted, which means that each variable simultaneously affects Y. It is known that the R Square value is 0.799, so it can be concluded that the influence of each variable on the purchase decision is 79.9%. E-service quality, customer rating, and engagement impact in decision-making is 79.9%. This study shows a relationship between each variable and the purchasing decisions made by customers. |
| format | Article |
| id | doaj-art-240c64cbfd44437fa440383333ec2489 |
| institution | OA Journals |
| issn | 1829-7935 2654-7856 |
| language | English |
| publishDate | 2023-08-01 |
| publisher | Universitas Trunojoyo Madura |
| record_format | Article |
| series | Jurnal Pamator |
| spelling | doaj-art-240c64cbfd44437fa440383333ec24892025-08-20T02:36:03ZengUniversitas Trunojoyo MaduraJurnal Pamator1829-79352654-78562023-08-0116356457710.21107/pamator.v16i3.208687817How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand FlickabagsSelvia Rachmawati0Rita Ambarwati1Herlinda Maya Kumala Sari2Universitas Muhammadiyah SidoarjoUniversitas Muhammadiyah SidoarjoUniversitas Muhammadiyah SidoarjoThe current researcher discusses that the influence of e-service quality, customer ratings, and customer engagement in purchasing decisions affects the local retail production of Flickabags. And the researcher's question is whether e-service quality, customer ratings, and engagement influence e-commerce purchasing decisions. This researcher aims to identify marketing strategies to help deal with similar product competition from this local retail business, which focuses on service quality and information spread through its e-service quality as well as feedback from seller and buyer relationships. This research method uses a quantitative research model. The population obtained in this study is retail business e-commerce customers in the Sidoarjo district. The sampling technique in this study used a random sampling technique. The data collection technique in this study was a Google form questionnaire to the community in the Sidoarjo Regency area. The number of samples is determined based on calculations using the Cochran formula. Based on the output of SPSS, it is known that the significance value is 0.000 0.05, which simultaneously affects Y. And the F value calculated using table F is 130.108 F table 2.70 so that the results obtained are accepted, which means that each variable simultaneously affects Y. It is known that the R Square value is 0.799, so it can be concluded that the influence of each variable on the purchase decision is 79.9%. E-service quality, customer rating, and engagement impact in decision-making is 79.9%. This study shows a relationship between each variable and the purchasing decisions made by customers.https://journal.trunojoyo.ac.id/pamator/article/view/20868e-service qualitycustomer ratingcustomer engagementcustomer loyaltypurchasing decisionsmarketing decisions |
| spellingShingle | Selvia Rachmawati Rita Ambarwati Herlinda Maya Kumala Sari How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags Jurnal Pamator e-service quality customer rating customer engagement customer loyalty purchasing decisions marketing decisions |
| title | How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags |
| title_full | How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags |
| title_fullStr | How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags |
| title_full_unstemmed | How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags |
| title_short | How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags |
| title_sort | how e service quality customer rating and customer engagement affect buying decisions for local brand flickabags |
| topic | e-service quality customer rating customer engagement customer loyalty purchasing decisions marketing decisions |
| url | https://journal.trunojoyo.ac.id/pamator/article/view/20868 |
| work_keys_str_mv | AT selviarachmawati howeservicequalitycustomerratingandcustomerengagementaffectbuyingdecisionsforlocalbrandflickabags AT ritaambarwati howeservicequalitycustomerratingandcustomerengagementaffectbuyingdecisionsforlocalbrandflickabags AT herlindamayakumalasari howeservicequalitycustomerratingandcustomerengagementaffectbuyingdecisionsforlocalbrandflickabags |