Halal brand quality and halal food purchasing intention among university students: The moderating effect of customer-employee interactions
As customer preferences pivot towards ethical considerations, the landscape of consumption among customers has witnessed a notable shift towards products aligned with culture, beliefs, and moral values. Thus, halal food products have emerged as significant solutions within this evolving paradigm. Th...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125000798 |
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