"Liking" as an early and editable draft of long-run affective value.

Psychological and neural distinctions between the technical concepts of "liking" and "wanting" pose important problems for motivated choice for goods. Why could we "want" something that we do not "like," or "like" something but be unwilling to exert...

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Bibliographic Details
Main Author: Peter Dayan
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS Biology
Online Access:https://journals.plos.org/plosbiology/article/file?id=10.1371/journal.pbio.3001476&type=printable
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