INTEGRATED BUSINESS PLANNING AS A KEY TO THE SUCCESS OF ENTERPRISE PROJECT ACTIVITY
The article explores integrated business planning, which combines strategic long-term and operational short-term goals. It concludes that traditional business planning approaches lack flexibility and effectiveness amid dynamic economic changes and global uncertainty. An analytical assessment of key...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Igor Sikorsky Kyiv Polytechnic Institute
2025-02-01
|
| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | https://ev.fmm.kpi.ua/article/view/324394 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|