INTEGRATED BUSINESS PLANNING AS A KEY TO THE SUCCESS OF ENTERPRISE PROJECT ACTIVITY
The article explores integrated business planning, which combines strategic long-term and operational short-term goals. It concludes that traditional business planning approaches lack flexibility and effectiveness amid dynamic economic changes and global uncertainty. An analytical assessment of key...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Igor Sikorsky Kyiv Polytechnic Institute
2025-02-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
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| Online Access: | https://ev.fmm.kpi.ua/article/view/324394 |
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| _version_ | 1850259676732588032 |
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| author | Т. В. Обелець А. Ю. Чорноштан |
| author_facet | Т. В. Обелець А. Ю. Чорноштан |
| author_sort | Т. В. Обелець |
| collection | DOAJ |
| description | The article explores integrated business planning, which combines strategic long-term and operational short-term goals. It concludes that traditional business planning approaches lack flexibility and effectiveness amid dynamic economic changes and global uncertainty. An analytical assessment of key business planning issues identifies four main problems: rigid focus solely on strategic management planning or overly chaotic management decisions; formal and unsustainable business plans lacking continuity with economic changes; unrealistic financial goals disregarding available resources; and the absence of necessary tools to motivate the team. The analysis outlines key factors for project success in volatile conditions: focus on strategic goals and readiness to improve initiatives; continuity in business planning; clear measurable benchmarks; and tools for shaping a positive psychological climate and motivating employees toward strategic goals. |
| format | Article |
| id | doaj-art-23e46cf5269846768b22d2e76ca5b81f |
| institution | OA Journals |
| issn | 2307-5651 2412-5296 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Igor Sikorsky Kyiv Polytechnic Institute |
| record_format | Article |
| series | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| spelling | doaj-art-23e46cf5269846768b22d2e76ca5b81f2025-08-20T01:55:49ZengIgor Sikorsky Kyiv Polytechnic InstituteEkonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut"2307-56512412-52962025-02-0131515410.20535/2307-5651.31.2024.319019363175INTEGRATED BUSINESS PLANNING AS A KEY TO THE SUCCESS OF ENTERPRISE PROJECT ACTIVITYТ. В. Обелець0https://orcid.org/0000-0002-1553-5150А. Ю. Чорноштан1https://orcid.org/0009-0001-2827-4498National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”The article explores integrated business planning, which combines strategic long-term and operational short-term goals. It concludes that traditional business planning approaches lack flexibility and effectiveness amid dynamic economic changes and global uncertainty. An analytical assessment of key business planning issues identifies four main problems: rigid focus solely on strategic management planning or overly chaotic management decisions; formal and unsustainable business plans lacking continuity with economic changes; unrealistic financial goals disregarding available resources; and the absence of necessary tools to motivate the team. The analysis outlines key factors for project success in volatile conditions: focus on strategic goals and readiness to improve initiatives; continuity in business planning; clear measurable benchmarks; and tools for shaping a positive psychological climate and motivating employees toward strategic goals.https://ev.fmm.kpi.ua/article/view/324394business planningintegrated business planningproject activityenterprise management |
| spellingShingle | Т. В. Обелець А. Ю. Чорноштан INTEGRATED BUSINESS PLANNING AS A KEY TO THE SUCCESS OF ENTERPRISE PROJECT ACTIVITY Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" business planning integrated business planning project activity enterprise management |
| title | INTEGRATED BUSINESS PLANNING AS A KEY TO THE SUCCESS OF ENTERPRISE PROJECT ACTIVITY |
| title_full | INTEGRATED BUSINESS PLANNING AS A KEY TO THE SUCCESS OF ENTERPRISE PROJECT ACTIVITY |
| title_fullStr | INTEGRATED BUSINESS PLANNING AS A KEY TO THE SUCCESS OF ENTERPRISE PROJECT ACTIVITY |
| title_full_unstemmed | INTEGRATED BUSINESS PLANNING AS A KEY TO THE SUCCESS OF ENTERPRISE PROJECT ACTIVITY |
| title_short | INTEGRATED BUSINESS PLANNING AS A KEY TO THE SUCCESS OF ENTERPRISE PROJECT ACTIVITY |
| title_sort | integrated business planning as a key to the success of enterprise project activity |
| topic | business planning integrated business planning project activity enterprise management |
| url | https://ev.fmm.kpi.ua/article/view/324394 |
| work_keys_str_mv | AT tvobelecʹ integratedbusinessplanningasakeytothesuccessofenterpriseprojectactivity AT aûčornoštan integratedbusinessplanningasakeytothesuccessofenterpriseprojectactivity |