Understanding Consumption Reduction Through the TPB: Moderating Effects of the Need for Evaluation and Self-Referencing Individual Differences
Limited research has focused on consumption reduction as one potential pathway to meet sustainable development goals. This paper investigates consumers’ intentions to undertake consumption reduction through the lens of an extended theory of planned behavior (TPB), where selected individual differenc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-11-01
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| Series: | Journal of Intelligence |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-3200/12/11/119 |
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