A Post-Work Approach to Influencer Labor: The Paradox of Sustainability Influencers

How do Instagram sustainability influencers communicate criticisms of consumer culture, and try to promote more sustainable alternatives, in the context of a platform and industry that seeks to promote consumption by design? Drawing on an ethnography of Instagram influencers who advocate “zero waste...

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Bibliographic Details
Main Author: Rachel Wood
Format: Article
Language:English
Published: SAGE Publishing 2025-06-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051251323028
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