A Post-Work Approach to Influencer Labor: The Paradox of Sustainability Influencers
How do Instagram sustainability influencers communicate criticisms of consumer culture, and try to promote more sustainable alternatives, in the context of a platform and industry that seeks to promote consumption by design? Drawing on an ethnography of Instagram influencers who advocate “zero waste...
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| Main Author: | Rachel Wood |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
|
| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251323028 |
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