RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITY
The article provides a theoretical analysis of how to restore a company's business reputation. It explores the various factors that can lead to a reputation crisis and categorizes different types of reputation crisis situations. Utilizing the typology created by W. T. Coombs (2007), this artic...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Helvetica Publishing House
2024-12-01
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| Series: | Економіка та суспільство |
| Subjects: | |
| Online Access: | https://economyandsociety.in.ua/index.php/journal/article/view/5341 |
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