RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITY
The article provides a theoretical analysis of how to restore a company's business reputation. It explores the various factors that can lead to a reputation crisis and categorizes different types of reputation crisis situations. Utilizing the typology created by W. T. Coombs (2007), this artic...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Helvetica Publishing House
2024-12-01
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| Series: | Економіка та суспільство |
| Subjects: | |
| Online Access: | https://economyandsociety.in.ua/index.php/journal/article/view/5341 |
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| _version_ | 1850195313794482176 |
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| author | Олена Наумова Марія Наумова Владислав Талалаєвський |
| author_facet | Олена Наумова Марія Наумова Владислав Талалаєвський |
| author_sort | Олена Наумова |
| collection | DOAJ |
| description |
The article provides a theoretical analysis of how to restore a company's business reputation. It explores the various factors that can lead to a reputation crisis and categorizes different types of reputation crisis situations. Utilizing the typology created by W. T. Coombs (2007), this article outlines the characteristics of three primary strategies and one secondary strategy for restoring business reputation and discusses their practical applications. The authors offer recommendations for developing effective strategies for reputation restoration, emphasizing the importance of ensuring economic security. Strategies for restoring a company's business reputation should be approached from various dimensions: economic, legal, and socio-cultural. Additionally, authors provide indicators that can be used to monitor the progress of these restoration reputation efforts.
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| format | Article |
| id | doaj-art-236f35ea53bd450cb340043cc3a2386e |
| institution | OA Journals |
| issn | 2524-0072 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Helvetica Publishing House |
| record_format | Article |
| series | Економіка та суспільство |
| spelling | doaj-art-236f35ea53bd450cb340043cc3a2386e2025-08-20T02:13:47ZengHelvetica Publishing HouseЕкономіка та суспільство2524-00722024-12-017010.32782/2524-0072/2024-70-83RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITYОлена Наумова0Марія Наумова1Владислав Талалаєвський2“KROK” UniversityTaras Shevchenko National University of KyivTaras Shevchenko National University of Kyiv The article provides a theoretical analysis of how to restore a company's business reputation. It explores the various factors that can lead to a reputation crisis and categorizes different types of reputation crisis situations. Utilizing the typology created by W. T. Coombs (2007), this article outlines the characteristics of three primary strategies and one secondary strategy for restoring business reputation and discusses their practical applications. The authors offer recommendations for developing effective strategies for reputation restoration, emphasizing the importance of ensuring economic security. Strategies for restoring a company's business reputation should be approached from various dimensions: economic, legal, and socio-cultural. Additionally, authors provide indicators that can be used to monitor the progress of these restoration reputation efforts. https://economyandsociety.in.ua/index.php/journal/article/view/5341restoration company`s business reputationcompany`s economic securitysources of a company`s reputation crisisreputation crisis situationsrstrategy of restoration business reputationutation crisis situationsindicators to monitor a progress of reputation restoration |
| spellingShingle | Олена Наумова Марія Наумова Владислав Талалаєвський RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITY Економіка та суспільство restoration company`s business reputation company`s economic security sources of a company`s reputation crisis reputation crisis situations rstrategy of restoration business reputationutation crisis situations indicators to monitor a progress of reputation restoration |
| title | RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITY |
| title_full | RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITY |
| title_fullStr | RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITY |
| title_full_unstemmed | RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITY |
| title_short | RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITY |
| title_sort | restoring a company s business reputation in the context of economic security |
| topic | restoration company`s business reputation company`s economic security sources of a company`s reputation crisis reputation crisis situations rstrategy of restoration business reputationutation crisis situations indicators to monitor a progress of reputation restoration |
| url | https://economyandsociety.in.ua/index.php/journal/article/view/5341 |
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