Driving factors of pro-environmental behavior among rural tourism destination residents-considering the moderating effect of environmental policies

Abstract Residents of rural tourism destinations are the core participants in organizing and carrying out rural tourism activities. Therefore, guiding them to implement pro-environmental behaviors (PEB) in the daily lives is crucial for promoting the rural ecological civilization construction and ac...

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Bibliographic Details
Main Authors: Xiaosen Huo, Xin Zou, Yu Zhang, Ruiqu Ma
Format: Article
Language:English
Published: Nature Portfolio 2025-03-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-92457-z
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