The Influence of E-WoM, Brand Attitude, and Brand Love on Online Consumer Purchase Intentions for Halal Skincare Products

The Influence of E-WoM, Brand Attitude, and Brand Love on Online Consumer Purchase Intentions for Halal Skincare Products

This study investigates the influence of Electronic Word of Mouth (E-WoM), brand disposition, and brand affection on consumers’ online purchase intentions specifically within the halal skincare product segment. Grounded in the Theory of Planned Behavior and the Affect Transfer Theory, this research...

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Bibliographic Details
Main Authors: Putri Silvia Istiqomah, Anton Agus Setyawan
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-04-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Brand Affection
Brand Disposition
E-WoM
Purchase Intention
Online Access:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6669
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