Presentation of the Development Model of Branding of Clubs in the Premier Football League of Isfahan Province
The purpose of this research is to provide a branding model for clubs in the premier football league of Isfahan province. The method of this research was descriptive and causal, which was carried out by survey method. The statistical sample is determined after estimating the statistical population u...
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| Format: | Article |
| Language: | English |
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University of Isfahan
2023-07-01
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| Series: | Archives in Sport Management and Leadership |
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| Online Access: | https://asml.ui.ac.ir/article_27566_c31f2f2d22afa880f71d5d45ad16a6b4.pdf |
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| _version_ | 1849330344519532544 |
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| author | Maryam Karimian |
| author_facet | Maryam Karimian |
| author_sort | Maryam Karimian |
| collection | DOAJ |
| description | The purpose of this research is to provide a branding model for clubs in the premier football league of Isfahan province. The method of this research was descriptive and causal, which was carried out by survey method. The statistical sample is determined after estimating the statistical population using Cochran's formula. The field of study of this research is the Premier League clubs of Isfahan province. The statistical population of the research includes all the professors (doctoral students) who have opinions in the field of marketing and sports branding, and the managers and experts of the Premier League football clubs in the study area. 384 people were considered as a statistical sample; Sampling was done randomly. Based on this, 384 questionnaires were distributed, of which 316 questionnaires were completely referred (return rate: 81%). The results of the second-order factor analysis showed that there is agreement between the experimental data and the conceptual model of the research; Therefore, the model of factors affecting the development of branding of Isfahan Premier League clubs was confirmed in the form of 4 factors, including performance (11 indicators), brand image and value (10 indicators), fan satisfaction (12 indicators) and service delivery (3 indicators). Finally, based on the results of Friedman's test in ranking the factors, team performance was identified as the most important factor; Therefore, for the development of the club's brand, managers of football clubs must adopt strategies to improve the club's performance. |
| format | Article |
| id | doaj-art-22ab823b064647209c2ce5dcd4dc0a75 |
| institution | Kabale University |
| issn | 2981-0523 |
| language | English |
| publishDate | 2023-07-01 |
| publisher | University of Isfahan |
| record_format | Article |
| series | Archives in Sport Management and Leadership |
| spelling | doaj-art-22ab823b064647209c2ce5dcd4dc0a752025-08-20T03:46:58ZengUniversity of IsfahanArchives in Sport Management and Leadership2981-05232023-07-0111455510.22108/jhs.2023.137651.102527566Presentation of the Development Model of Branding of Clubs in the Premier Football League of Isfahan ProvinceMaryam Karimian0Department of Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, IranThe purpose of this research is to provide a branding model for clubs in the premier football league of Isfahan province. The method of this research was descriptive and causal, which was carried out by survey method. The statistical sample is determined after estimating the statistical population using Cochran's formula. The field of study of this research is the Premier League clubs of Isfahan province. The statistical population of the research includes all the professors (doctoral students) who have opinions in the field of marketing and sports branding, and the managers and experts of the Premier League football clubs in the study area. 384 people were considered as a statistical sample; Sampling was done randomly. Based on this, 384 questionnaires were distributed, of which 316 questionnaires were completely referred (return rate: 81%). The results of the second-order factor analysis showed that there is agreement between the experimental data and the conceptual model of the research; Therefore, the model of factors affecting the development of branding of Isfahan Premier League clubs was confirmed in the form of 4 factors, including performance (11 indicators), brand image and value (10 indicators), fan satisfaction (12 indicators) and service delivery (3 indicators). Finally, based on the results of Friedman's test in ranking the factors, team performance was identified as the most important factor; Therefore, for the development of the club's brand, managers of football clubs must adopt strategies to improve the club's performance.https://asml.ui.ac.ir/article_27566_c31f2f2d22afa880f71d5d45ad16a6b4.pdfbrandingpremier league clubsbrand image and valueisfahan province |
| spellingShingle | Maryam Karimian Presentation of the Development Model of Branding of Clubs in the Premier Football League of Isfahan Province Archives in Sport Management and Leadership branding premier league clubs brand image and value isfahan province |
| title | Presentation of the Development Model of Branding of Clubs in the Premier Football League of Isfahan Province |
| title_full | Presentation of the Development Model of Branding of Clubs in the Premier Football League of Isfahan Province |
| title_fullStr | Presentation of the Development Model of Branding of Clubs in the Premier Football League of Isfahan Province |
| title_full_unstemmed | Presentation of the Development Model of Branding of Clubs in the Premier Football League of Isfahan Province |
| title_short | Presentation of the Development Model of Branding of Clubs in the Premier Football League of Isfahan Province |
| title_sort | presentation of the development model of branding of clubs in the premier football league of isfahan province |
| topic | branding premier league clubs brand image and value isfahan province |
| url | https://asml.ui.ac.ir/article_27566_c31f2f2d22afa880f71d5d45ad16a6b4.pdf |
| work_keys_str_mv | AT maryamkarimian presentationofthedevelopmentmodelofbrandingofclubsinthepremierfootballleagueofisfahanprovince |