Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics
A recent study suggested the use of the screen layout elements of balance, unity, and sequence as a part of a computational model of interface aesthetics. It is argued that these three elements are the most contributed terms in the model. In the current study, a controlled experiment was designed a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2011-01-01
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| Series: | Advances in Human-Computer Interaction |
| Online Access: | http://dx.doi.org/10.1155/2011/659758 |
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| _version_ | 1849307279176761344 |
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| author | Ahamed Altaboli Yingzi Lin |
| author_facet | Ahamed Altaboli Yingzi Lin |
| author_sort | Ahamed Altaboli |
| collection | DOAJ |
| description | A recent study suggested the use of the screen layout elements of balance, unity, and sequence as a part of a computational model of interface aesthetics. It is argued that these three elements are the most contributed terms in the model. In the current study, a controlled experiment was designed and conducted to systematically investigate effects of these three elements (balance, unity, and sequence) on the perceived interface aesthetics. Results showed that the three elements have significant effects on the perceived interface aesthetics. Significant interactions were also found among the three elements. A regression model relating the perceived visual aesthetics to the three elements was constructed. When validating the model using standard questionnaire scores of real web pages, high correlations were found between the values computed by the model and scores of questionnaire items related to visual layout of the web pages, indicating that layout-based measures are good at assessing the classical dimension of website aesthetics. |
| format | Article |
| id | doaj-art-229fb2c518924c81bb1bb6f0274905c5 |
| institution | Kabale University |
| issn | 1687-5893 1687-5907 |
| language | English |
| publishDate | 2011-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Advances in Human-Computer Interaction |
| spelling | doaj-art-229fb2c518924c81bb1bb6f0274905c52025-08-20T03:54:48ZengWileyAdvances in Human-Computer Interaction1687-58931687-59072011-01-01201110.1155/2011/659758659758Investigating Effects of Screen Layout Elements on Interface and Screen Design AestheticsAhamed Altaboli0Yingzi Lin1Mechanical and Industrial Engineering Department, Northeastern University, 334 Snell Engineering Center, 360 Huntington Avenue, Boston, MA 02115, USAMechanical and Industrial Engineering Department, Northeastern University, 334 Snell Engineering Center, 360 Huntington Avenue, Boston, MA 02115, USAA recent study suggested the use of the screen layout elements of balance, unity, and sequence as a part of a computational model of interface aesthetics. It is argued that these three elements are the most contributed terms in the model. In the current study, a controlled experiment was designed and conducted to systematically investigate effects of these three elements (balance, unity, and sequence) on the perceived interface aesthetics. Results showed that the three elements have significant effects on the perceived interface aesthetics. Significant interactions were also found among the three elements. A regression model relating the perceived visual aesthetics to the three elements was constructed. When validating the model using standard questionnaire scores of real web pages, high correlations were found between the values computed by the model and scores of questionnaire items related to visual layout of the web pages, indicating that layout-based measures are good at assessing the classical dimension of website aesthetics.http://dx.doi.org/10.1155/2011/659758 |
| spellingShingle | Ahamed Altaboli Yingzi Lin Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics Advances in Human-Computer Interaction |
| title | Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics |
| title_full | Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics |
| title_fullStr | Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics |
| title_full_unstemmed | Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics |
| title_short | Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics |
| title_sort | investigating effects of screen layout elements on interface and screen design aesthetics |
| url | http://dx.doi.org/10.1155/2011/659758 |
| work_keys_str_mv | AT ahamedaltaboli investigatingeffectsofscreenlayoutelementsoninterfaceandscreendesignaesthetics AT yingzilin investigatingeffectsofscreenlayoutelementsoninterfaceandscreendesignaesthetics |