Factors influencing the adoption of generative artificial intelligence into classroom teaching by university teachers: An empirical study using SPSS PROCESS macros.

With the development of science and technology, higher education faces the challenge of AIGC. As one of the central bodies of higher education, it is essential to understand whether teachers accept this new technology and what factors influence their choice. This study collected survey data from tea...

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Main Authors: Yong Xiang, Chenxin Yang, Zhigang Jin, Wanshu Zhao
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0324875
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author Yong Xiang
Chenxin Yang
Zhigang Jin
Wanshu Zhao
author_facet Yong Xiang
Chenxin Yang
Zhigang Jin
Wanshu Zhao
author_sort Yong Xiang
collection DOAJ
description With the development of science and technology, higher education faces the challenge of AIGC. As one of the central bodies of higher education, it is essential to understand whether teachers accept this new technology and what factors influence their choice. This study collected survey data from teachers at 42 universities in China and constructed a structural equation model based on social cognitive theory to explore the factors influencing the adoption of AIGC by university teachers. In this study, partial least squares (PLS) were used to analyze the validity and reliability of the data and process macro model 4 and model 61 based on SPSS software were used to verify the mechanism of the influence of each factor in the structural equation modeling on willingness to choose. It was found that self-efficacy is a key factor in the willing to choose from the perspective of college teachers; the positive influence of self-efficacy on willingness to choose is more significant when the level of outcome expectation is higher; external environmental factors will strengthen the positive influence of self-efficacy on outcome expectation and willing to choose; and the ability of self-improvement will also enhance the positive influence of self-efficacy on outcome expectation. This study provides an in-depth exploration of the critical factors influencing teachers' adoption of AIGC, providing valuable insights and empirical evidence for decision-making on technology integration in education and providing educational administrators and policymakers with references on how to promote teachers' adoption of new technologies.
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spelling doaj-art-224eeefef73243e28d6e7366fda54c532025-08-23T05:32:27ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01208e032487510.1371/journal.pone.0324875Factors influencing the adoption of generative artificial intelligence into classroom teaching by university teachers: An empirical study using SPSS PROCESS macros. Yong XiangChenxin YangZhigang JinWanshu ZhaoWith the development of science and technology, higher education faces the challenge of AIGC. As one of the central bodies of higher education, it is essential to understand whether teachers accept this new technology and what factors influence their choice. This study collected survey data from teachers at 42 universities in China and constructed a structural equation model based on social cognitive theory to explore the factors influencing the adoption of AIGC by university teachers. In this study, partial least squares (PLS) were used to analyze the validity and reliability of the data and process macro model 4 and model 61 based on SPSS software were used to verify the mechanism of the influence of each factor in the structural equation modeling on willingness to choose. It was found that self-efficacy is a key factor in the willing to choose from the perspective of college teachers; the positive influence of self-efficacy on willingness to choose is more significant when the level of outcome expectation is higher; external environmental factors will strengthen the positive influence of self-efficacy on outcome expectation and willing to choose; and the ability of self-improvement will also enhance the positive influence of self-efficacy on outcome expectation. This study provides an in-depth exploration of the critical factors influencing teachers' adoption of AIGC, providing valuable insights and empirical evidence for decision-making on technology integration in education and providing educational administrators and policymakers with references on how to promote teachers' adoption of new technologies.https://doi.org/10.1371/journal.pone.0324875
spellingShingle Yong Xiang
Chenxin Yang
Zhigang Jin
Wanshu Zhao
Factors influencing the adoption of generative artificial intelligence into classroom teaching by university teachers: An empirical study using SPSS PROCESS macros.
PLoS ONE
title Factors influencing the adoption of generative artificial intelligence into classroom teaching by university teachers: An empirical study using SPSS PROCESS macros.
title_full Factors influencing the adoption of generative artificial intelligence into classroom teaching by university teachers: An empirical study using SPSS PROCESS macros.
title_fullStr Factors influencing the adoption of generative artificial intelligence into classroom teaching by university teachers: An empirical study using SPSS PROCESS macros.
title_full_unstemmed Factors influencing the adoption of generative artificial intelligence into classroom teaching by university teachers: An empirical study using SPSS PROCESS macros.
title_short Factors influencing the adoption of generative artificial intelligence into classroom teaching by university teachers: An empirical study using SPSS PROCESS macros.
title_sort factors influencing the adoption of generative artificial intelligence into classroom teaching by university teachers an empirical study using spss process macros
url https://doi.org/10.1371/journal.pone.0324875
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