Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise

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Bibliographic Details
Main Author:	Agnieszka Witkowska
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2010-05-01
Series:	Journal of International Studies
Online Access:	http://www.jois.eu/files/WitkowskaV3N1.pdf
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