Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2010-05-01
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| Series: | Journal of International Studies |
| Online Access: | http://www.jois.eu/files/WitkowskaV3N1.pdf |
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| _version_ | 1849307575589273600 |
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| author | Agnieszka Witkowska |
| author_facet | Agnieszka Witkowska |
| author_sort | Agnieszka Witkowska |
| collection | DOAJ |
| format | Article |
| id | doaj-art-22467f29cef642b58bfce2da0c6dcd1c |
| institution | Kabale University |
| issn | 2071-8330 2306-3483 |
| language | English |
| publishDate | 2010-05-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Journal of International Studies |
| spelling | doaj-art-22467f29cef642b58bfce2da0c6dcd1c2025-08-20T03:54:42ZengCentre of Sociological Research, SzczecinJournal of International Studies2071-83302306-34832010-05-013110.14254/2071-8330.2010/3-1/12Creating own Brand Equity Versus Customer Loyalty in a Commercial EnterpriseAgnieszka Witkowskahttp://www.jois.eu/files/WitkowskaV3N1.pdf |
| spellingShingle | Agnieszka Witkowska Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise Journal of International Studies |
| title | Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise |
| title_full | Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise |
| title_fullStr | Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise |
| title_full_unstemmed | Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise |
| title_short | Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise |
| title_sort | creating own brand equity versus customer loyalty in a commercial enterprise |
| url | http://www.jois.eu/files/WitkowskaV3N1.pdf |
| work_keys_str_mv | AT agnieszkawitkowska creatingownbrandequityversuscustomerloyaltyinacommercialenterprise |