Lexical peculiarities of advertising texts as a marker of cultural specificity
The article studies pragmatic and culturally significant lexical features of advertising texts of the tourism industry in Russian and English. The article raises such topical issues as identifying the linguistic and cultural specifics of the advertising text in English and Russian, increasing the pr...
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| Format: | Article |
| Language: | Russian |
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North-Caucasus Federal University
2023-04-01
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| Series: | Гуманитарные и юридические исследования |
| Subjects: | |
| Online Access: | https://humanitieslaw.ncfu.ru/jour/article/view/1252 |
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