Personal Branding: An Innovative Approach to Life Design Education
This case study introduces personal branding as an innovation in Career and Life Design. While Life Design offers a roadmap for navigating complex career paths, it requires a deep understanding of one’s identity, values, and aspirations. Personal branding can be a valuable complement to Life Design,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
CERN
2024-12-01
|
| Series: | CERN IdeaSquare Journal of Experimental Innovation |
| Subjects: | |
| Online Access: | https://e-publishing.cern.ch/index.php/CIJ/article/view/1567 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This case study introduces personal branding as an innovation in Career and Life Design. While Life Design offers a roadmap for navigating complex career paths, it requires a deep understanding of one’s identity, values, and aspirations. Personal branding can be a valuable complement to Life Design, providing individuals with a structured process for self-discovery and expression. By integrating principles of identity theory, self-concept theory, and brand management into a curriculum focused on personal brand development, students are empowered to construct meaningful and fulfilling life paths. The findings described in this case study suggest that personal branding can serve as a powerful tool for self-discovery, career exploration, and overall life design. Future research should explore the long-term impacts of personal branding education on career outcomes and overall life satisfaction.
|
|---|---|
| ISSN: | 2413-9505 |