Reflecting on Challenges and Opportunities: Examining the Colour Economy of Innovation and Entrepreneurship

Nearly a quarter of a century has passed, and current socio-economic and cultural conditions necessitate new approaches to conceptualizing Economics. The framework of Colour Economics offers an opportunity to transcend paradigms. In contrast to prevailing economic thought, a vibrant spectrum of colo...

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Main Authors: Estrada Salvador, Cabrera-Flores Mayer, León-Pozo Alicia, Cota-Cota Creta
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2025/02/shsconf_conridit2025_07001.pdf
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author Estrada Salvador
Cabrera-Flores Mayer
León-Pozo Alicia
Cota-Cota Creta
author_facet Estrada Salvador
Cabrera-Flores Mayer
León-Pozo Alicia
Cota-Cota Creta
author_sort Estrada Salvador
collection DOAJ
description Nearly a quarter of a century has passed, and current socio-economic and cultural conditions necessitate new approaches to conceptualizing Economics. The framework of Colour Economics offers an opportunity to transcend paradigms. In contrast to prevailing economic thought, a vibrant spectrum of colours emerges. Through an in-depth analysis of the 15th RIDIT Conference proceedings, this study explores how various chromatic dimensions— from green, symbolizing environmental consciousness, to orange, representing creativity, yellow, denoting technological efficiency, and purple, associated with social inclusion—interact and occasionally conflict, providing a novel interpretation of development. Our post-proceedings analysis reveals that economies of colour are not isolated but instead blend and adapt in contexts of resource scarcity and innovation. Three notable patterns emerge: informal sectors naturally create complex combinations of these economic hues, geographic and cultural contexts significantly influence how these colours interact, and undergo transformations as they flow across distinct economic domains. These findings challenge traditional theoretical frameworks. Economies of colour must be understood in a fluid manner, particularly in developing communities, where necessity fosters innovation and entrepreneurship. The implications are far-reaching, influencing public policy and institutional structures, thus urging a reconsideration of how to foster and study innovation in an increasingly diverse economic landscape.
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spelling doaj-art-21b9cc4d17294ee18fdbb0c724dcded12025-08-20T03:16:28ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012110700110.1051/shsconf/202521107001shsconf_conridit2025_07001Reflecting on Challenges and Opportunities: Examining the Colour Economy of Innovation and EntrepreneurshipEstrada Salvador0Cabrera-Flores Mayer1León-Pozo Alicia2Cota-Cota Creta3Departamento de Negocios y Finanzas, Universidad deCETYS Universidad, Instituo InnsigniaCETYS Universidad, Instituo InnsigniaCETYS Universidad, Instituo InnsigniaNearly a quarter of a century has passed, and current socio-economic and cultural conditions necessitate new approaches to conceptualizing Economics. The framework of Colour Economics offers an opportunity to transcend paradigms. In contrast to prevailing economic thought, a vibrant spectrum of colours emerges. Through an in-depth analysis of the 15th RIDIT Conference proceedings, this study explores how various chromatic dimensions— from green, symbolizing environmental consciousness, to orange, representing creativity, yellow, denoting technological efficiency, and purple, associated with social inclusion—interact and occasionally conflict, providing a novel interpretation of development. Our post-proceedings analysis reveals that economies of colour are not isolated but instead blend and adapt in contexts of resource scarcity and innovation. Three notable patterns emerge: informal sectors naturally create complex combinations of these economic hues, geographic and cultural contexts significantly influence how these colours interact, and undergo transformations as they flow across distinct economic domains. These findings challenge traditional theoretical frameworks. Economies of colour must be understood in a fluid manner, particularly in developing communities, where necessity fosters innovation and entrepreneurship. The implications are far-reaching, influencing public policy and institutional structures, thus urging a reconsideration of how to foster and study innovation in an increasingly diverse economic landscape.https://www.shs-conferences.org/articles/shsconf/pdf/2025/02/shsconf_conridit2025_07001.pdf
spellingShingle Estrada Salvador
Cabrera-Flores Mayer
León-Pozo Alicia
Cota-Cota Creta
Reflecting on Challenges and Opportunities: Examining the Colour Economy of Innovation and Entrepreneurship
SHS Web of Conferences
title Reflecting on Challenges and Opportunities: Examining the Colour Economy of Innovation and Entrepreneurship
title_full Reflecting on Challenges and Opportunities: Examining the Colour Economy of Innovation and Entrepreneurship
title_fullStr Reflecting on Challenges and Opportunities: Examining the Colour Economy of Innovation and Entrepreneurship
title_full_unstemmed Reflecting on Challenges and Opportunities: Examining the Colour Economy of Innovation and Entrepreneurship
title_short Reflecting on Challenges and Opportunities: Examining the Colour Economy of Innovation and Entrepreneurship
title_sort reflecting on challenges and opportunities examining the colour economy of innovation and entrepreneurship
url https://www.shs-conferences.org/articles/shsconf/pdf/2025/02/shsconf_conridit2025_07001.pdf
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AT cabrerafloresmayer reflectingonchallengesandopportunitiesexaminingthecoloureconomyofinnovationandentrepreneurship
AT leonpozoalicia reflectingonchallengesandopportunitiesexaminingthecoloureconomyofinnovationandentrepreneurship
AT cotacotacreta reflectingonchallengesandopportunitiesexaminingthecoloureconomyofinnovationandentrepreneurship