APA (7th ed.) Citation

Guion, L. A., & Kent, H. Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience. The University of Florida George A. Smathers Libraries.

Chicago Style (17th ed.) Citation

Guion, Lisa A., and Heather Kent. Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience. The University of Florida George A. Smathers Libraries.

MLA (9th ed.) Citation

Guion, Lisa A., and Heather Kent. Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience. The University of Florida George A. Smathers Libraries.

Warning: These citations may not always be 100% accurate.