How Does Trusting Belief Affect Service Robot Adoption in Hotels as an Antecedent of Affective Reaction?
The application of robot technology in the tourism and hospitality industries is becoming increasingly popular. Due to the high level of robot-human interaction, both the customer and the service provider must evaluate the adaptation of robots in this industry using an interdisciplinary approach. Fr...
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| Format: | Article |
| Language: | English |
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Istanbul University Press
2022-12-01
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| Series: | Acta Infologica |
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| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/C910CA3C5A65420182E211438FF8637E |
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| author | Levent Çallı |
| author_facet | Levent Çallı |
| author_sort | Levent Çallı |
| collection | DOAJ |
| description | The application of robot technology in the tourism and hospitality industries is becoming increasingly popular. Due to the high level of robot-human interaction, both the customer and the service provider must evaluate the adaptation of robots in this industry using an interdisciplinary approach. From the perspective of information systems, this study examines individuals’ acceptance of robots used in hotel services within the framework of a trusting belief-based technology acceptance model (TAM) that includes the effect of emotional reactions. According to the results, it was observed that trusting belief have positive effects in both enjoyment and negative robot anxiety, considering hotel service robots specifically. In terms of affective reactions, enjoyment was observed to positively affect the perceived usefulness and ease of use as core TAM variables, while robot anxiety has a negative effect only on ease of use. In the context of hotel service robots, the validity of the TAM principles has been tested and verified using external variables. To the best of our knowledge, this study is the first attempt to understand the perception of hotel service robot adaptation in Turkey from the customer perspective. The study findings are expected to contribute to the literature, which is still in the early development stage, and provide practical advice to sector managers. |
| format | Article |
| id | doaj-art-208bf46eab1f4accb0e62c770e8286c1 |
| institution | DOAJ |
| issn | 2602-3563 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Istanbul University Press |
| record_format | Article |
| series | Acta Infologica |
| spelling | doaj-art-208bf46eab1f4accb0e62c770e8286c12025-08-20T03:11:49ZengIstanbul University PressActa Infologica2602-35632022-12-016224526310.26650/acin.1117238123456How Does Trusting Belief Affect Service Robot Adoption in Hotels as an Antecedent of Affective Reaction?Levent Çallı0https://orcid.org/0000-0003-2221-1469Sakarya University, Sakarya, TurkiyeThe application of robot technology in the tourism and hospitality industries is becoming increasingly popular. Due to the high level of robot-human interaction, both the customer and the service provider must evaluate the adaptation of robots in this industry using an interdisciplinary approach. From the perspective of information systems, this study examines individuals’ acceptance of robots used in hotel services within the framework of a trusting belief-based technology acceptance model (TAM) that includes the effect of emotional reactions. According to the results, it was observed that trusting belief have positive effects in both enjoyment and negative robot anxiety, considering hotel service robots specifically. In terms of affective reactions, enjoyment was observed to positively affect the perceived usefulness and ease of use as core TAM variables, while robot anxiety has a negative effect only on ease of use. In the context of hotel service robots, the validity of the TAM principles has been tested and verified using external variables. To the best of our knowledge, this study is the first attempt to understand the perception of hotel service robot adaptation in Turkey from the customer perspective. The study findings are expected to contribute to the literature, which is still in the early development stage, and provide practical advice to sector managers.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/C910CA3C5A65420182E211438FF8637Eservice robotstechnology acceptance modeltrusting beliefrobot anxietyenjoyment |
| spellingShingle | Levent Çallı How Does Trusting Belief Affect Service Robot Adoption in Hotels as an Antecedent of Affective Reaction? Acta Infologica service robots technology acceptance model trusting belief robot anxiety enjoyment |
| title | How Does Trusting Belief Affect Service Robot Adoption in Hotels as an Antecedent of Affective Reaction? |
| title_full | How Does Trusting Belief Affect Service Robot Adoption in Hotels as an Antecedent of Affective Reaction? |
| title_fullStr | How Does Trusting Belief Affect Service Robot Adoption in Hotels as an Antecedent of Affective Reaction? |
| title_full_unstemmed | How Does Trusting Belief Affect Service Robot Adoption in Hotels as an Antecedent of Affective Reaction? |
| title_short | How Does Trusting Belief Affect Service Robot Adoption in Hotels as an Antecedent of Affective Reaction? |
| title_sort | how does trusting belief affect service robot adoption in hotels as an antecedent of affective reaction |
| topic | service robots technology acceptance model trusting belief robot anxiety enjoyment |
| url | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/C910CA3C5A65420182E211438FF8637E |
| work_keys_str_mv | AT leventcallı howdoestrustingbeliefaffectservicerobotadoptioninhotelsasanantecedentofaffectivereaction |