Digital Marketing in Strategic Management in the Field of the Tourism
The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The a...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2021-08-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_80735_8f3e23e6c434afcbc070d993a00f9178.pdf |
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| author | Larysa Fedoryshyna Oleksandr Halachenko Alona Ohiienko Andrii Blyznyuk Rafaela Znachek Natalia Tsurkan |
| author_facet | Larysa Fedoryshyna Oleksandr Halachenko Alona Ohiienko Andrii Blyznyuk Rafaela Znachek Natalia Tsurkan |
| author_sort | Larysa Fedoryshyna |
| collection | DOAJ |
| description | The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights the keydigital marketing tactics and tools. In the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. To implement the target approach in the implementation of the marketing strategy of the enterprise, a system of KPIs proposed. |
| format | Article |
| id | doaj-art-2068d867763b4d4ca4e149a4755336cb |
| institution | OA Journals |
| issn | 2008-5893 2423-5059 |
| language | English |
| publishDate | 2021-08-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | Journal of Information Technology Management |
| spelling | doaj-art-2068d867763b4d4ca4e149a4755336cb2025-08-20T01:51:07ZengUniversity of TehranJournal of Information Technology Management2008-58932423-50592021-08-0113Special Issue: Role of ICT in Advancing Business and Management224110.22059/jitm.2021.8073580735Digital Marketing in Strategic Management in the Field of the TourismLarysa Fedoryshyna0Oleksandr Halachenko1Alona Ohiienko2Andrii Blyznyuk3Rafaela Znachek4Natalia Tsurkan5Vice-Rector for Scientific and Methodological Work, University of Economics and Entrepreneurship, Khmelnytskyi, Ukraine.Department of Entrepreneurship and Management, Interregional Academy of Personnel Management, Kyiv, Ukraine.Department of Hotel, Restaurant and Tourism Business, Kyiv National University of Culture and Arts, Mykolaiv, UkraineDepartment of International Relations and Organization of Tourism, Interregional Academy of Personnel Management, Kyiv, Ukraine.Department of Marketing, Business and Trade, Odessa National Academy of Food Technologies, Odessa, Ukraine.Department of Management, Finance and Administration, Interregional Academy of Personnel Management, Odessa, Ukraine.The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights the keydigital marketing tactics and tools. In the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. To implement the target approach in the implementation of the marketing strategy of the enterprise, a system of KPIs proposed.https://jitm.ut.ac.ir/article_80735_8f3e23e6c434afcbc070d993a00f9178.pdfdigital - marketingtourismstrategic managementportfolio investmentkpi |
| spellingShingle | Larysa Fedoryshyna Oleksandr Halachenko Alona Ohiienko Andrii Blyznyuk Rafaela Znachek Natalia Tsurkan Digital Marketing in Strategic Management in the Field of the Tourism Journal of Information Technology Management digital - marketing tourism strategic management portfolio investment kpi |
| title | Digital Marketing in Strategic Management in the Field of the Tourism |
| title_full | Digital Marketing in Strategic Management in the Field of the Tourism |
| title_fullStr | Digital Marketing in Strategic Management in the Field of the Tourism |
| title_full_unstemmed | Digital Marketing in Strategic Management in the Field of the Tourism |
| title_short | Digital Marketing in Strategic Management in the Field of the Tourism |
| title_sort | digital marketing in strategic management in the field of the tourism |
| topic | digital - marketing tourism strategic management portfolio investment kpi |
| url | https://jitm.ut.ac.ir/article_80735_8f3e23e6c434afcbc070d993a00f9178.pdf |
| work_keys_str_mv | AT larysafedoryshyna digitalmarketinginstrategicmanagementinthefieldofthetourism AT oleksandrhalachenko digitalmarketinginstrategicmanagementinthefieldofthetourism AT alonaohiienko digitalmarketinginstrategicmanagementinthefieldofthetourism AT andriiblyznyuk digitalmarketinginstrategicmanagementinthefieldofthetourism AT rafaelaznachek digitalmarketinginstrategicmanagementinthefieldofthetourism AT nataliatsurkan digitalmarketinginstrategicmanagementinthefieldofthetourism |