The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation

The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation

This study aims to analyze the effect of social media marketing on donation intentions with the mediation of brand image and brand trust. This study uses a quantitative method with the SEM-PLS analysis approach, involving 171 respondents who are active social media users but have never donated thro...

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Bibliographic Details
Main Authors: Selvy Dian Nita, Soepatini Soepatini
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Social Media Marketing, Brand Image, Brand Trust, Donation Intention, Crowdfunding
Online Access:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6117
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