IMPLEMENTASI APLIKASI WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN PROMOSI PEMASARAN USAHA KECIL DAN MENENGAH

Small Business is defined as an economic activity carried out by an individual or a household or an agency aiming to produce goods or services for commercial commission and has a sales turnover of 1 (one) billion rupiah or less. While Medium Business is defined as eco- nomic activity conducted by in...

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Main Author: Rodhotul Muttaqin
Format: Article
Language:English
Published: Universitas Negeri Semarang 2018-01-01
Series:Rekayasa
Subjects:
Online Access:https://journal.unnes.ac.id/nju/index.php/rekayasa/article/view/12591
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author Rodhotul Muttaqin
author_facet Rodhotul Muttaqin
author_sort Rodhotul Muttaqin
collection DOAJ
description Small Business is defined as an economic activity carried out by an individual or a household or an agency aiming to produce goods or services for commercial commission and has a sales turnover of 1 (one) billion rupiah or less. While Medium Business is defined as eco- nomic activity conducted by individual or household as well as an agency aims to produce goods or services for commercial commodity and have sales turnover more than 1 (one) billion. One of the SMEs that developed in Dukuh Delik Wringin Jajar Village Mranggen Dis- trict Demak District is the business of making furniture from aluminum material. This busi- ness has been going on for almost 8 years and able to absorb 5 to 10 workers in the surround- ing environment. Fluctuations in the amount of labor depend heavily on orders demanded by customers. Products produced by SMEs include: Doors, Frames, Window Leaves, Kitch- en Set, Kitchen Cabinets, Storefronts, Corner Display Cabinets, Rolling Door and others. The purpose of community service is to help the SME businessman making furniture from aluminum material in Dukuh Delik Wringin Jajar Village Mr.anggen District De- mak District, especially in the field of marketing. The type of marketing chosen by the dev- otees team is by creating an online store based on Opensource CMS that is Prestashop. The outcome of this program is expected the SMEs business of making furniture from aluminum material has the ability in marketing their products through online store application system that has been made. In addition is expected also with the training and assistance provided by these business actors are able to manage online stores independently. So that will affect the amount of production and orders that will be able to improve the living standards of business actors
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spelling doaj-art-20350558613b4e1cae53b79f2a3ce2652025-08-20T03:17:44ZengUniversitas Negeri SemarangRekayasa0216-66312527-69642018-01-011521121156947IMPLEMENTASI APLIKASI WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN PROMOSI PEMASARAN USAHA KECIL DAN MENENGAHRodhotul MuttaqinSmall Business is defined as an economic activity carried out by an individual or a household or an agency aiming to produce goods or services for commercial commission and has a sales turnover of 1 (one) billion rupiah or less. While Medium Business is defined as eco- nomic activity conducted by individual or household as well as an agency aims to produce goods or services for commercial commodity and have sales turnover more than 1 (one) billion. One of the SMEs that developed in Dukuh Delik Wringin Jajar Village Mranggen Dis- trict Demak District is the business of making furniture from aluminum material. This busi- ness has been going on for almost 8 years and able to absorb 5 to 10 workers in the surround- ing environment. Fluctuations in the amount of labor depend heavily on orders demanded by customers. Products produced by SMEs include: Doors, Frames, Window Leaves, Kitch- en Set, Kitchen Cabinets, Storefronts, Corner Display Cabinets, Rolling Door and others. The purpose of community service is to help the SME businessman making furniture from aluminum material in Dukuh Delik Wringin Jajar Village Mr.anggen District De- mak District, especially in the field of marketing. The type of marketing chosen by the dev- otees team is by creating an online store based on Opensource CMS that is Prestashop. The outcome of this program is expected the SMEs business of making furniture from aluminum material has the ability in marketing their products through online store application system that has been made. In addition is expected also with the training and assistance provided by these business actors are able to manage online stores independently. So that will affect the amount of production and orders that will be able to improve the living standards of business actorshttps://journal.unnes.ac.id/nju/index.php/rekayasa/article/view/12591Online shop, SME manufacture aluminum furniture, CMS
spellingShingle Rodhotul Muttaqin
IMPLEMENTASI APLIKASI WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN PROMOSI PEMASARAN USAHA KECIL DAN MENENGAH
Rekayasa
Online shop, SME manufacture aluminum furniture, CMS
title IMPLEMENTASI APLIKASI WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN PROMOSI PEMASARAN USAHA KECIL DAN MENENGAH
title_full IMPLEMENTASI APLIKASI WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN PROMOSI PEMASARAN USAHA KECIL DAN MENENGAH
title_fullStr IMPLEMENTASI APLIKASI WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN PROMOSI PEMASARAN USAHA KECIL DAN MENENGAH
title_full_unstemmed IMPLEMENTASI APLIKASI WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN PROMOSI PEMASARAN USAHA KECIL DAN MENENGAH
title_short IMPLEMENTASI APLIKASI WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN PROMOSI PEMASARAN USAHA KECIL DAN MENENGAH
title_sort implementasi aplikasi website e commerce sebagai upaya peningkatan promosi pemasaran usaha kecil dan menengah
topic Online shop, SME manufacture aluminum furniture, CMS
url https://journal.unnes.ac.id/nju/index.php/rekayasa/article/view/12591
work_keys_str_mv AT rodhotulmuttaqin implementasiaplikasiwebsiteecommercesebagaiupayapeningkatanpromosipemasaranusahakecildanmenengah