THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES
Unfortunately, the film poster created by heart and soul of professional artists has disappeared from life of our country-men. The article shows the essence, content, esthetic aspects of film posters of the 20th century in connection with archetypes presence in them. It is possible to trace sources...
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2017-09-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/284 |
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| Summary: | Unfortunately, the film poster created by heart and soul of professional artists has disappeared from life of our country-men. The article shows the essence, content, esthetic aspects of film posters of the 20th century in connection with archetypes presence in them. It is possible to trace sources that generate such ideas, through home film posters ways of their arising, conscious, subconscious or accidental are shown. The author came to the conclusion that availability of archetypes in today’s adverts attracts attention at the subconscious level, raises visual interest, helps affect customer decisions, makes potential respondent find, choose and buy the necessary product. |
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| ISSN: | 2413-2829 2587-9251 |