The Influence of Brand Image and Brand Loyalty on Brand Equity on iPhone in iBox Indonesia (Case Study of Instagram Followers @iboxindonesia)

The Influence of Brand Image and Brand Loyalty on Brand Equity on iPhone in iBox Indonesia (Case Study of Instagram Followers @iboxindonesia)

Examining how iBox Indonesia customers' perceptions of the brand and their devotion to it affect the value of iPhone goods is the primary goal of this research. This study combined a quantitative approach with an associative research design for its methodology. One hundred individuals who were...

Full description

Saved in:
Bibliographic Details
Main Authors: Joshua Manalu, Ety Dwi Susanti
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Brand Image
Brand Loyalty
Brand Equity
iPhone
iBox Indonesia
Purposive Sampling
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5742
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items