Level of interest among Belgian consumers of the cultural, environmental, ethical, and global benefits of sustainable beekeeping management

This study aimed to explore the consumers’ level of interest in environmental, ethical, cultural, and global claims associated with sustainable beekeeping management and identify which factors influence perceptions of sustainable management and honey purchase. 1100 Belgian respondents were surveyed...

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Main Authors: Jatziri Mota-Gutierrez, Stefano Massaglia, Valentina Maria Merlino, Federica Rosa, Andrea Viberti, Simone Blanc
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Heliyon
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Online Access:http://www.sciencedirect.com/science/article/pii/S2405844024169599
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author Jatziri Mota-Gutierrez
Stefano Massaglia
Valentina Maria Merlino
Federica Rosa
Andrea Viberti
Simone Blanc
author_facet Jatziri Mota-Gutierrez
Stefano Massaglia
Valentina Maria Merlino
Federica Rosa
Andrea Viberti
Simone Blanc
author_sort Jatziri Mota-Gutierrez
collection DOAJ
description This study aimed to explore the consumers’ level of interest in environmental, ethical, cultural, and global claims associated with sustainable beekeeping management and identify which factors influence perceptions of sustainable management and honey purchase. 1100 Belgian respondents were surveyed on their honey purchasing behavior and interest in the benefits of sustainable beekeeping management, complemented with socio-demographic questions. The data were evaluated using descriptive, non-parametric and multivariate statistics. The findings indicate that age and honey purchasing habits had a significant effect on the level of interest in the benefits of sustainable beekeeping management. Participants in the late middle-aged group who buy honey displayed greater interest in all the mentioned benefits of sustainable beekeeping practices when compared to their younger counterparts. Early and late middle-aged participants demonstrated a heightened level of interest in environmental claims concerning the advantages of sustainable beekeeping management. This study provides critical insight into consumers’ perceptions towards sustainable apiculture and helps to identify environmentally sustainable claims to empower consumers to make conscious and informed choices and protect the environment.
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spelling doaj-art-1ff253d8f874408da37ee4ad697bf7c22025-08-20T02:37:24ZengElsevierHeliyon2405-84402024-12-011024e4092810.1016/j.heliyon.2024.e40928Level of interest among Belgian consumers of the cultural, environmental, ethical, and global benefits of sustainable beekeeping managementJatziri Mota-Gutierrez0Stefano Massaglia1Valentina Maria Merlino2Federica Rosa3Andrea Viberti4Simone Blanc5Department of Veterinary Sciences, University of Turin, Largo Paolo Braccini 2, 10095, Grugliasco, Turin, ItalyDepartment of Agricultural, Forest, and Food Sciences, University of Turin, Largo Paolo Braccini 2, 10095, Grugliasco, Turin, ItalyDepartment of Agricultural, Forest, and Food Sciences, University of Turin, Largo Paolo Braccini 2, 10095, Grugliasco, Turin, ItalyRV STUDIO S.R.L, Via Montello 2/B, 12042, BRA, CN, ItalyRV STUDIO S.R.L, Via Montello 2/B, 12042, BRA, CN, ItalyDepartment of Agricultural, Forest, and Food Sciences, University of Turin, Largo Paolo Braccini 2, 10095, Grugliasco, Turin, Italy; Corresponding author. Largo Paolo Braccini 2, 10095, Grugliasco, Turin, Italy.This study aimed to explore the consumers’ level of interest in environmental, ethical, cultural, and global claims associated with sustainable beekeeping management and identify which factors influence perceptions of sustainable management and honey purchase. 1100 Belgian respondents were surveyed on their honey purchasing behavior and interest in the benefits of sustainable beekeeping management, complemented with socio-demographic questions. The data were evaluated using descriptive, non-parametric and multivariate statistics. The findings indicate that age and honey purchasing habits had a significant effect on the level of interest in the benefits of sustainable beekeeping management. Participants in the late middle-aged group who buy honey displayed greater interest in all the mentioned benefits of sustainable beekeeping practices when compared to their younger counterparts. Early and late middle-aged participants demonstrated a heightened level of interest in environmental claims concerning the advantages of sustainable beekeeping management. This study provides critical insight into consumers’ perceptions towards sustainable apiculture and helps to identify environmentally sustainable claims to empower consumers to make conscious and informed choices and protect the environment.http://www.sciencedirect.com/science/article/pii/S2405844024169599Honeybee managementConsumer awarenessSustainable apicultureGLMM
spellingShingle Jatziri Mota-Gutierrez
Stefano Massaglia
Valentina Maria Merlino
Federica Rosa
Andrea Viberti
Simone Blanc
Level of interest among Belgian consumers of the cultural, environmental, ethical, and global benefits of sustainable beekeeping management
Heliyon
Honeybee management
Consumer awareness
Sustainable apiculture
GLMM
title Level of interest among Belgian consumers of the cultural, environmental, ethical, and global benefits of sustainable beekeeping management
title_full Level of interest among Belgian consumers of the cultural, environmental, ethical, and global benefits of sustainable beekeeping management
title_fullStr Level of interest among Belgian consumers of the cultural, environmental, ethical, and global benefits of sustainable beekeeping management
title_full_unstemmed Level of interest among Belgian consumers of the cultural, environmental, ethical, and global benefits of sustainable beekeeping management
title_short Level of interest among Belgian consumers of the cultural, environmental, ethical, and global benefits of sustainable beekeeping management
title_sort level of interest among belgian consumers of the cultural environmental ethical and global benefits of sustainable beekeeping management
topic Honeybee management
Consumer awareness
Sustainable apiculture
GLMM
url http://www.sciencedirect.com/science/article/pii/S2405844024169599
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