Exploring the impact of AI-enhanced virtual tourism on Tourists' pro-environmental behavior: A stimulus-organism-response model perspective
This study explores the potential of AI-enhanced virtual tourism to promote pro-environmental behavior (PEB) in cultural heritage tourism in China. Employing the stimulus-organism-response (SOR) model, we examine how five stimuli—accessibility, authenticity perceptions, perceived costs, interactive...
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Main Authors: | Suihui Wu, Siyao Wang |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2025-03-01
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Series: | Acta Psychologica |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825000861 |
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