The role played by gender, household income and age in factors contributing to consumers’ attitudes towards short message service advertisements
The exponential growth in the use of mobile phones has seen companies investing heavily in mobile marketing to exploit the advertising opportunities presented by this medium. This study investigated the role that gender, household income and age play with regard to factors contributing to the attit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1619 |
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