Analyzing the impact of business preference components on achieving e-city
One of the concepts that is widely considered in all societies today, especially in developed countries, is the electronic city. The e-city is not an invention or an innovative proposal, but a reality that has shown its place based on the needs of today's society. The aim of this study was to a...
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| Format: | Article |
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Kharazmi University
2021-09-01
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| Series: | تحقیقات کاربردی علوم جغرافیایی |
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| Online Access: | http://jgs.khu.ac.ir/article-1-3852-en.pdf |
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| author | Saeed Mohammadlou Mohammad Mahdi Mozaffari Babak Haji Karimi Kamyar kavosh |
| author_facet | Saeed Mohammadlou Mohammad Mahdi Mozaffari Babak Haji Karimi Kamyar kavosh |
| author_sort | Saeed Mohammadlou |
| collection | DOAJ |
| description | One of the concepts that is widely considered in all societies today, especially in developed countries, is the electronic city. The e-city is not an invention or an innovative proposal, but a reality that has shown its place based on the needs of today's society. The aim of this study was to analyze the effect of components of business preferences in achieving e-city. This research is applied in terms of purpose and descriptive-analytical method. Data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbach's alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. Findings of this study showed that the variables of customer knowledge, customer focus, customer lifetime value, value creation, technology, useful interaction and communication quality have a positive and significant effect on the realization of e-city. Among the research variables, the customer-centric variable with a path coefficient of 0.38 had the most impact and the customer knowledge variable with a path coefficient of 0.19 had the least impact. |
| format | Article |
| id | doaj-art-1f6b01cacdfe4a59ba14058bcae055fb |
| institution | Kabale University |
| issn | 2228-7736 2588-5138 |
| language | fas |
| publishDate | 2021-09-01 |
| publisher | Kharazmi University |
| record_format | Article |
| series | تحقیقات کاربردی علوم جغرافیایی |
| spelling | doaj-art-1f6b01cacdfe4a59ba14058bcae055fb2025-01-31T17:28:22ZfasKharazmi Universityتحقیقات کاربردی علوم جغرافیایی2228-77362588-51382021-09-012162339355Analyzing the impact of business preference components on achieving e-citySaeed Mohammadlou0Mohammad Mahdi Mozaffari1Babak Haji Karimi2Kamyar kavosh3 phd student , Department of Business Management, Marketing Management, Abhar Branch, Islamic Azad University, Abhar, Iran Associate Professor, Department of Industrial Management, Faculty of Social Sciences, Imam Khomeini International University, Qazvin, Iran Assistant Professor Department of Business Management, Marketing Management, Abhar Branch, Islamic Azad University, Abhar, Iran Assistant Professor Department of Business Management, Marketing Management, Abhar Branch, Islamic Azad University, Abhar, Iran One of the concepts that is widely considered in all societies today, especially in developed countries, is the electronic city. The e-city is not an invention or an innovative proposal, but a reality that has shown its place based on the needs of today's society. The aim of this study was to analyze the effect of components of business preferences in achieving e-city. This research is applied in terms of purpose and descriptive-analytical method. Data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbach's alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. Findings of this study showed that the variables of customer knowledge, customer focus, customer lifetime value, value creation, technology, useful interaction and communication quality have a positive and significant effect on the realization of e-city. Among the research variables, the customer-centric variable with a path coefficient of 0.38 had the most impact and the customer knowledge variable with a path coefficient of 0.19 had the least impact.http://jgs.khu.ac.ir/article-1-3852-en.pdfcustomer focustechnologyuseful interactioncommunication qualitye-city |
| spellingShingle | Saeed Mohammadlou Mohammad Mahdi Mozaffari Babak Haji Karimi Kamyar kavosh Analyzing the impact of business preference components on achieving e-city تحقیقات کاربردی علوم جغرافیایی customer focus technology useful interaction communication quality e-city |
| title | Analyzing the impact of business preference components on achieving e-city |
| title_full | Analyzing the impact of business preference components on achieving e-city |
| title_fullStr | Analyzing the impact of business preference components on achieving e-city |
| title_full_unstemmed | Analyzing the impact of business preference components on achieving e-city |
| title_short | Analyzing the impact of business preference components on achieving e-city |
| title_sort | analyzing the impact of business preference components on achieving e city |
| topic | customer focus technology useful interaction communication quality e-city |
| url | http://jgs.khu.ac.ir/article-1-3852-en.pdf |
| work_keys_str_mv | AT saeedmohammadlou analyzingtheimpactofbusinesspreferencecomponentsonachievingecity AT mohammadmahdimozaffari analyzingtheimpactofbusinesspreferencecomponentsonachievingecity AT babakhajikarimi analyzingtheimpactofbusinesspreferencecomponentsonachievingecity AT kamyarkavosh analyzingtheimpactofbusinesspreferencecomponentsonachievingecity |