Identifying the Impacts of Social Movement Mobilization on YouTube: Social Network Analysis

Identifying the Impacts of Social Movement Mobilization on YouTube: Social Network Analysis

This study explores the potential of social media in improving education, engagement, and mobilization for climate change initiatives. Using the theoretical framework of resource mobilization and methods such as social network analysis (SNA) and bipartite networks, it examines how effective deployme...

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Bibliographic Details
Main Authors: Norhayatun Syamilah Osman, Jae-Hun Kim, Jae-Hong Park, Han-Woo Park
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Information
Subjects:
YouTube
resource mobilization theory
social network analysis
bipartite network
climate change
social movements
Online Access:https://www.mdpi.com/2078-2489/16/1/55
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